SBD/6/Sponsorships Advertising Marketing

SCHICK UNVEILS NEW PRODUCT LAUNCH AROUND SPURS' TIM DUNCAN

          Schick will use Spurs rookie Tim Duncan "as its
     standard-bearer" during All-Star Weekend, and "will open a
     new front in its battle with Gillette" by introducing a new
     razor called "The Protector," according to Jane Levere of
     the N.Y. TIMES.  Schick, a division of CT-based Warner-
     Lambert, will begin its "largest advertising program ever"
     during the NBA All-Star Weekend, including a 30-second spot
     featuring Duncan airing on TNT during Saturday night's
     Rookie Game.  NBA officials said that this "was the first
     time" a sponsor had introduced a product during the Rookie
     Game.  Schick said it decided to introduce its new razor
     during All-Star Weekend because the NBA's demos "enable"
     them to "reach men 18 to 34."  Duncan's spot will air
     "approximately 75 times" through February 15 on TNT, NBC,
     ESPN, TBS and MTV.  The campaign will involve additional TV,
     print and online advertising (N.Y. TIMES, 2/5). 
          SHOOT OUT: Duncan and Nets rookie Keith Van Horn will
     go head-to-head in the Schick "Protector Face-to-Face
     Celebrity Challenge" at the NBA Jam Session.  Spike Lee will
     coach Van Horn and Antonio Sabato, Jr. will instruct Duncan. 
     The winner of the shootout will shave the face of the losing
     celebrity coach, and Schick will donate $10,000 to the
     National Committee to Prevent Child Abuse (Schick).  

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug