Reebok Rolling Out New Fitness Campaign Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 UFC's Conor McGregor Inks Deal With Reebok Nike's Coin Toss Ad Goes Viral On Twitter Reebok Stands Behind Jones After Positive Test Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics Nike Reports Relatively Strong Q2
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
NIKE ANNOUNCES HIRING-FREEZE; REEBOK TARGETS MARCH FOR CUTS
Published February 6, 1998
A day after Reebok announced a 10% staff cut, Nike is "re-evaluating its spending as well," according to Jeff Manning of the OREGONIAN. Nike "instituted a hiring freeze in late January and is analyzing all department budgets in an effort to cut costs" (Portland OREGONIAN, 2/6). REEBOK'S PLAN: In Boston, Chris Reidy examines Reebok's restructuring. Reebok Dir of PR Dave Fogelson said that it could be the end of March before the company "details exactly where and when its announced cuts will occur" (BOSTON GLOBE, 2/6). On "The Edge," CNBC's Sue Herera reported that Reebok's "restructuring plan will affect every arm of the company except sales" ("The Edge," CNBC, 2/5).