Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day Nike Beats Analysts' Q2 Expectations Nike's Stock Posts Underwhelming Yearly Results
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NIKE ANNOUNCES HIRING-FREEZE; REEBOK TARGETS MARCH FOR CUTS
Published February 6, 1998
A day after Reebok announced a 10% staff cut, Nike is "re-evaluating its spending as well," according to Jeff Manning of the OREGONIAN. Nike "instituted a hiring freeze in late January and is analyzing all department budgets in an effort to cut costs" (Portland OREGONIAN, 2/6). REEBOK'S PLAN: In Boston, Chris Reidy examines Reebok's restructuring. Reebok Dir of PR Dave Fogelson said that it could be the end of March before the company "details exactly where and when its announced cuts will occur" (BOSTON GLOBE, 2/6). On "The Edge," CNBC's Sue Herera reported that Reebok's "restructuring plan will affect every arm of the company except sales" ("The Edge," CNBC, 2/5).