SBD/6/Sponsorships Advertising Marketing

NIKE ANNOUNCES HIRING-FREEZE; REEBOK TARGETS MARCH FOR CUTS

          A day after Reebok announced a 10% staff cut, Nike is
     "re-evaluating its spending as well," according to Jeff
     Manning of the OREGONIAN.  Nike "instituted a hiring freeze
     in late January and is analyzing all department budgets in
     an effort to cut costs" (Portland OREGONIAN, 2/6).
          REEBOK'S PLAN: In Boston, Chris Reidy examines Reebok's
     restructuring.  Reebok Dir of PR Dave Fogelson said that it
     could be the end of March before the company "details
     exactly where and when its announced cuts will occur"
     (BOSTON GLOBE, 2/6).  On "The Edge," CNBC's Sue Herera
     reported that Reebok's "restructuring plan will affect every
     arm of the company except sales" ("The Edge," CNBC, 2/5).

Return to top

Related Topics:

Nike, Reebok

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug