Hansen Group Offers To Fund Seattle Arena Privately New Nike Spot Highlights LeBron's Game 7 Block Stewart-Haas Signs Apparel Deal With Nike NBA Poised For Big Viewership This Season NBA Names In The News Sources: NBA, NBPA On Verge Of New CBA NBA Kings Buy Controlling Interest In D-League Affiliate Goldfarb Discusses Investments With Carmelo NBA, NextVR To Produce Weekly Games In VR Silver Wants '19 All-Star Game In Charlotte
SBD/6/Sponsorships Advertising Marketing
NBA ALL-STAR MARKETING NEWS & NOTES
Published February 6, 1998
adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant's spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent," Walker's voice is heard on his answering machine saying he is at practice, while his agent leaves multiple messages. The spots will run regionally in N.Y., L.A. and Boston, and nationally on select NBA telecasts (adidas)...In L.A., Mark Heisler profiles the Lakers' Bryant under the header, "The Kid's Got It!" Heisler: "Youth sells these days, and who's younger or more salable than Bryant?" (L.A. TIMES, 2/6)....The Hornets' Glen Rice will appear at Macy's Nautica Competition Shop Saturday at 2:00pm ET. Macy's ran a full-page ad touting the appearance (N.Y. TIMES, 2/5)....Cynthia Cooper of the WNBA's Comets has signed with NJ-based ISI for marketing representation, and will retain deals with GM, Nike and Houston's Methodist Hospital (ISI).