Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Nationals Deny Payroll-Spring Training Connection Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise Nike Makes Batch Of LeBron 14's For Early Release
SBD/6/Sponsorships Advertising Marketing
NBA ALL-STAR MARKETING NEWS & NOTES
Published February 6, 1998
adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant's spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent," Walker's voice is heard on his answering machine saying he is at practice, while his agent leaves multiple messages. The spots will run regionally in N.Y., L.A. and Boston, and nationally on select NBA telecasts (adidas)...In L.A., Mark Heisler profiles the Lakers' Bryant under the header, "The Kid's Got It!" Heisler: "Youth sells these days, and who's younger or more salable than Bryant?" (L.A. TIMES, 2/6)....The Hornets' Glen Rice will appear at Macy's Nautica Competition Shop Saturday at 2:00pm ET. Macy's ran a full-page ad touting the appearance (N.Y. TIMES, 2/5)....Cynthia Cooper of the WNBA's Comets has signed with NJ-based ISI for marketing representation, and will retain deals with GM, Nike and Houston's Methodist Hospital (ISI).