SBD/6/Sponsorships Advertising Marketing

NBA ALL-STAR MARKETING NEWS & NOTES

          adidas debuted new TV spots featuring Kobe Bryant and
     Antoine Walker this week.  Bryant's spot, titled "Thank
     You," has him thanking fans for voting him to the All-Star
     Game.  In his spot, "The Agent," Walker's voice is heard on
     his answering machine saying he is at practice, while his
     agent leaves multiple messages.  The spots will run
     regionally in N.Y., L.A. and Boston, and nationally on
     select NBA telecasts (adidas)...In L.A., Mark Heisler
     profiles the Lakers' Bryant under the header, "The Kid's Got
     It!"  Heisler: "Youth sells these days, and who's younger or
     more salable than Bryant?" (L.A. TIMES, 2/6)....The Hornets'
     Glen Rice will appear at Macy's Nautica Competition Shop
     Saturday at 2:00pm ET.  Macy's ran a full-page ad touting
     the appearance (N.Y. TIMES, 2/5)....Cynthia Cooper of the
     WNBA's Comets has signed with NJ-based ISI for marketing
     representation, and will retain deals with GM, Nike and
     Houston's Methodist Hospital (ISI).

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