LSED OKs Upgrades For Saints, Pelicans Nike Signs Gatlin To Sponsorship Deal Hornets, Clips To Play Preseason Games In China Jazz Purchase D-League Affiliate Nike Helped UT Evaluate "Lady Vols" Branding Pistons' App Interacts With In-Arena Devices Nike Benefiting From "Athleisure" Trend Warriors Pulling Some Tix From Brokers, StubHub Hornets Ink Multiyear Deal With Diageo Could Warriors Share New Arena With Sharks?
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NBA ALL-STAR MARKETING NEWS & NOTES
Published February 6, 1998
adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant's spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent," Walker's voice is heard on his answering machine saying he is at practice, while his agent leaves multiple messages. The spots will run regionally in N.Y., L.A. and Boston, and nationally on select NBA telecasts (adidas)...In L.A., Mark Heisler profiles the Lakers' Bryant under the header, "The Kid's Got It!" Heisler: "Youth sells these days, and who's younger or more salable than Bryant?" (L.A. TIMES, 2/6)....The Hornets' Glen Rice will appear at Macy's Nautica Competition Shop Saturday at 2:00pm ET. Macy's ran a full-page ad touting the appearance (N.Y. TIMES, 2/5)....Cynthia Cooper of the WNBA's Comets has signed with NJ-based ISI for marketing representation, and will retain deals with GM, Nike and Houston's Methodist Hospital (ISI).