Heritage Classic A Big Payoff For NHL Jets Islanders' John Tavares Endorsing Vita Coco Maple Leafs Debut New Ad For 'Stand Witness' Campaign Matthews Seen As Next NHL Marketing Star Crosby, MacKinnon Reunite For Tim Hortons Ads Predators Hope Subban Can Grow Hockey In Nashville Jeff Vinik Says Lightning Break Even Bettman Named Most Important In NHL Foley Talks About Las Vegas NHL Team At Fan Fest LA 2024 Strengthens Olympic Bid
Published February 6, 1998
In L.A., Greg Johnson wrote the "stars are aligned for the ice-skating industry to score a perfect 10 in the sports marketing game" (L.A. TIMES, 2/5)....Snowboarding continues to generate a buzz: In Philadelphia, Diane Pucin writes it is "going to be big" in Nagano (PHILADELPHIA INQUIRER, 2/6). USA TODAY's sports cover story profiles Burton Snowboards Founder Jake Burton under the header, "Snowboard King Is Gliding Right" (USA TODAY, 2/6)....In Baltimore, Christian Ewell reviews Web sites for the Games, calling the official site of nagano. olympic.org the "wild card. ... If it's working, the IBM site is the Joe Montana of Web sites." Ewell calls CBS SportsLine "probably the best of the ones that are guaranteed to work" (Baltimore SUN, 2/6)....VANITY FAIR's March issue, on newsstands now, features NHL players representing their countries in Nagano (THE DAILY). ...Speedskater Eric Flaim, in his fourth Winter Games, will carry the U.S. flag in the Opening Ceremonies (Mult., 2/6).