Casey Wasserman Talks LA 2024 Bid Stanley Cup Playoffs First Round Up For NBC Sports USA Basketball Will Stay In Colorado Springs Stanley Cup Viewership Up On Canadian Outlets NBC's Lead NHL Team Earning Kudos Penguins Get Creative With Playoff Marketing Pierre McGuire Lauded For NHL Coverage Pegulas Face Criticism Over Handling Of Sabres NHL Games Down Big On TV, But Up On Digital Midwest NHL Teams Struggle With Late Playoff Starts
Upcoming Conferences and Events
May 31 - Jun 1
Published February 6, 1998
In L.A., Greg Johnson wrote the "stars are aligned for the ice-skating industry to score a perfect 10 in the sports marketing game" (L.A. TIMES, 2/5)....Snowboarding continues to generate a buzz: In Philadelphia, Diane Pucin writes it is "going to be big" in Nagano (PHILADELPHIA INQUIRER, 2/6). USA TODAY's sports cover story profiles Burton Snowboards Founder Jake Burton under the header, "Snowboard King Is Gliding Right" (USA TODAY, 2/6)....In Baltimore, Christian Ewell reviews Web sites for the Games, calling the official site of nagano. olympic.org the "wild card. ... If it's working, the IBM site is the Joe Montana of Web sites." Ewell calls CBS SportsLine "probably the best of the ones that are guaranteed to work" (Baltimore SUN, 2/6)....VANITY FAIR's March issue, on newsstands now, features NHL players representing their countries in Nagano (THE DAILY). ...Speedskater Eric Flaim, in his fourth Winter Games, will carry the U.S. flag in the Opening Ceremonies (Mult., 2/6).