Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The '98 NBA TeamUp Celebration, hosted by Ahmad Rashad and Willow Bay tomorrow at 12:00pm EST, will be simulcast by seven networks -- NBC, TNT, Nickelodeon, BET, Telemundo, MSG and YTV in Canada. Among the celebrity participants: LL Cool J, Tyra Banks, Spike Lee, Brandy, Salt-N-Pepa, Jennifer Love Hewitt and the Knicks City Dancers (NBA). BRING IN DA' HALFTIME: Over 100 Broadway cast members, including "Chicago's" Bebe Neuwirth and "Titanic's" David Garrison, will perform numbers from 10 Broadway shows during halftime of Sunday's All-Star Game. Paul Simon and cast members of "The Capeman" will perform the national anthems (NBA)....The NBA's kick-off party is The Show -- with Stevie Wonder and Bette Midler -- tonight at the MSG Theater. Meanwhile, "countless other bashes will be thrown in clubs and restaurants around town" by the likes of Michael Jordan, Puffy Combs, Sam Cassell and Reggie Miller. Shaquille O'Neal will throw "two huge parties," the first being tonight with The Source, the hip hop magazine, at a midtown club with Combs to perform for the invitation-only audience of 500. On Saturday, O'Neal will host a party and concert for 1,000 at the All-Star Cafe. On Saturday, the TBS and TNT networks will host a party for 1,000 clients, staffers and ballplayers at the China Club (N.Y. DAILY NEWS, 2/6).
Pennzoil has become a presenting sponsor of the '98 ESPY Awards, which will air live on ESPN from Radio City Music Hall on Monday, February 9. This is the first of a three-year partnership between ESPN and Pennzoil in which Pennzoil will serve as a co-presenter with GM. In addition, Pennzoil will serve as the presenting sponsor for the ESPY Awards Golf Tournament for Charity, held this spring (ESPN). WHO'S WHO: Among ESPY presenters: Alec Baldwin, Matt Damon, Michael J. Fox, Tyra Banks, Robert Duvall, Spike Lee, Fugees, Hootie & the Blowfish, Jon Lovitz, Craig T. Nelson, Al Franken, Rebecca Romjin, Antonio Sabato Jr., Linda Fiorentino and Chris Rock. Athletes in attendance include John Elway, Tiger Woods, Evander Holyfield, Barry Sanders, Charles Woodson, Peyton Manning, Roger Clemens, Ken Griffey Jr., Jeff Gordon and Terrell Davis. Former UNC basketball coach Dean Smith will receive the Arthur Ashe Award (ESPN).