SBD/5/Sports Media

COMCAST SPORTS NET SEES POSITIVE REAX FROM LOCAL PROGRAMMING

          Comcast SportsNet (CSN), which debuted October 1, has
     not announced any ratings, "but it is clear that its
     original programming -- focusing on the city's professional
     franchises and college teams -- is doing far better" than
     syndicated shows or Fox Sports News feeds, according to Mike
     Bruton of the PHILADELPHIA INQUIRER.  CSN expanded its
     original programming this week and CSN President Jack
     Williams said, "What we're finding is that the things we
     produce ourselves -- the news, the talk shows, the things
     that originate in Philadelphia -- seem to attract the
     biggest amount of attention."  Williams added that network
     feeds sometimes did well and sometimes didn't.  Bruton
     writes that CSN "hit another home run" with its new Classics
     format, which replays historical sporting events involving
     local teams or personalities (PHILADELPHIA INQUIRER, 2/5). 

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