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ADVERTISERS, BROADCASTING UNIONS MAY BALK AT NFL TV DEALS
Published February 5, 1998
Just weeks after paying a record $18B for NFL TV rights, "the networks are meeting stiff resistance from some partners they expected to help foot the bill," according to Kyle Pope of the WALL STREET JOURNAL. The biggest broadcasting unions say they fear the NFL TV deals "might reduce the chances of member pay raises." The National Association of Broadcast Employees and Technicians, and the American Federation of TV and Radio Artists have both warned members "of the possible NFL drain." Meanwhile, Madison Avenue also "is growing more skeptical." Ad buyers expect a rate increase of 25% or more -- "a jump they say would be impossible to justify" (WALL STREET JOURNAL, 2/5).