SBD/5/Sports Media

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  • ADVERTISERS, BROADCASTING UNIONS MAY BALK AT NFL TV DEALS

              Just weeks after paying a record $18B for NFL TV
         rights, "the networks are meeting stiff resistance from some
         partners they expected to help foot the bill," according to
         Kyle Pope of the WALL STREET JOURNAL.  The biggest
         broadcasting unions say they fear the NFL TV deals "might
         reduce the chances of member pay raises."  The National
         Association of Broadcast Employees and Technicians, and the
         American Federation of TV and Radio Artists have both warned
         members "of the possible NFL drain."  Meanwhile, Madison
         Avenue also "is growing more skeptical."  Ad buyers expect a
         rate increase of 25% or more -- "a jump they say would be
         impossible to justify" (WALL STREET JOURNAL, 2/5).     
    
    

    Print | Tags: NFL, Media
  • COMCAST SPORTS NET SEES POSITIVE REAX FROM LOCAL PROGRAMMING

              Comcast SportsNet (CSN), which debuted October 1, has
         not announced any ratings, "but it is clear that its
         original programming -- focusing on the city's professional
         franchises and college teams -- is doing far better" than
         syndicated shows or Fox Sports News feeds, according to Mike
         Bruton of the PHILADELPHIA INQUIRER.  CSN expanded its
         original programming this week and CSN President Jack
         Williams said, "What we're finding is that the things we
         produce ourselves -- the news, the talk shows, the things
         that originate in Philadelphia -- seem to attract the
         biggest amount of attention."  Williams added that network
         feeds sometimes did well and sometimes didn't.  Bruton
         writes that CSN "hit another home run" with its new Classics
         format, which replays historical sporting events involving
         local teams or personalities (PHILADELPHIA INQUIRER, 2/5). 
    
    

    Print | Tags: Comcast-Spectacor, News Corp./Fox, Media
  • HBO LOVES TO STEP IN THE RING: INKS BOXER DAVID REID

              Junior middleweight David Reid has signed a multi-fight
         agreement with HBO Sports.  Reid is promoted by America
         Presents (HBO).  HBO Sports Senior VP/Programming Lou
         DiBella: "It's an exclusive agreement to HBO on pay
         television and to TVKO on pay per view, but he can fight on
         network TV or basic cable to keep busy."  In Philadelphia,
         Jay Searcy reports that the length of Reid's contract "is
         not precise," but DiBella said Reid will fight at regular
         intervals on HBO, will have his first title fight on HBO,
         and if he wins a world title, HBO will have certain rights. 
         Reid, who has a five-year, $30M contract with America
         Presents, will receive about $250,000 for his pre-title HBO
         fights (Jay Searcy, PHILADELPHIA INQUIRER, 2/5).  
    
    

    Print | Tags: HBO, Media, Time Warner
  • MEDIA NOTES

              In Toronto, Marty York reports that TSN has made a bid
         "worth close" to C$35M for the CFL's entire five-year
         package.  TSN's offer is for exclusive TV rights to all CFL
         games -- including the playoffs and the Grey Cup match
         (Toronto GLOBE & MAIL, 2/5).  Also in Toronto, Rob Longley
         puts TSN's bid "in the neighborhood" of C$30M (TORONTO SUN,
         2/5)....In Atlanta, TBS Inc. announced plans to build a $52M
         production facility on its Techwood complex and invest $20M
         to redesign CNN Center (ATLANTA CONSTITUTION, 2/5).
    
    

    Print | Tags: CFL, Media, TBS/TNT, Time Warner
  • WHY US? FOX'S KERRIGAN/HARDING SEQUEL TO GET BOFFO RATINGS?

              Fox's "Breaking the Ice: The Women of '94 Revisited,"
         which features the first joint interview of Nancy Kerrigan
         and Tonya Harding, airs tonight at 8:00pm ET.  In Dallas,
         Barry Horn says Fox execs "won't say when" during tonight's
         telecast they'll run the interview.  Noting the reported
         $250,000 paid to Harding and Kerrigan, Horn: "Fox got itself
         a Jerry Springer show that should be a ratings grabber on
         the opening night of February sweeps" (DALLAS MORNING NEWS,
         2/5).  Fox Sports President David Hill wouldn't confirm that
         the two were paid an appearance fee: "We wanted to offer a
         platform so there was the opportunity of closure with
         dignity" (DAILY NEWS, 2/5).  In a one-on-one interview,
         Fox's James Brown asks Harding about FBI reports that she
         and her cohorts involved in the attack on Kerrigan briefly
         considered killing her.  Harding "is visibly shocked by the
         question and asks Brown to repeat it" (Josh Dubow, AP, 2/5).
              WE CAN'T WAIT: In N.Y., Neal Travis previews tonight's
         historic occasion, and reports that Harding's apology is met
         by "frigid silence" from Kerrigan.  Harding: "Nancy, I want
         to apologize for being in the wrong place at the wrong time
         around the wrong people.  I would have done anything to stop
         it, anything."  Fox's Brown to Kerrigan: "How do you regard
         (Harding) now?"  Kerrigan: "I don't" (N.Y. POST, 2/5).   
    
    

    Print | Tags: News Corp./Fox, Media
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