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THE SHOW MUST GO ON: NIKE SET TO ROLL OUT NEW WOODS LINE
Published February 5, 1998
THE DAILY continues its review of product launches and news from last weekend's PGA Merchandise Show in Orlando: ADIDAS: Announced that it has signed Ernie Els to a multi-year endorsement deal covering footwear, apparel and accessories. Will tout the partnership via int'l print ads. AD AGE's Jeff Jensen reported that the Els campaign, from S.F.-based Leagas Delaney, should run in golf magazines in February, with TV spots "probable" for the fall (THE DAILY). NIKE: Launched two clothing lines -- the Classic, around Nick Price, and the Sport, around Tiger Woods -- as well as its '98 shoe line. Nike plans to spend $6.3M on ads in the three weeks leading up to Woods' April defense of The Masters. Nike's golf apparel sales were up 76% in '97, and footwear sales up 105% (Ron Sirak, AP, 2/2). PING: Unveiled the new ISI titanium (TiSI) driver (PING). Ping's negotiations with Phil Mickelson, who re- signed with Yonex, were examined by Lisa Mickey of GOLF WORLD. Karsten President John Solheim: "We had worked out a lot, but there were still a few things I was uncomfortable with, so we stepped away from it" (GOLF WORLD, 1/30). SPALDING: Introduced a new ball "made specifically for" Callaway's Great Big Bertha and Taylor Made's Ti Bubble 2 drivers. In Dallas, Brad Townsend reported that Callaway and Taylor Made execs are "looking into whether Spalding is infringing on their trademark." Also, Ben Hogan's widow Valerie was at the Show to endorse Spalding's newly acquired Hogan line (DALLAS MORNING NEWS, 2/4)....WILSON: Introduced the ProStaff Extreme Junior Set club line, its third golf set specifically designed for children. Extended its Fat Shaft line into woods with new oversize driver and woods. Debuted the Staff Titanium Double Ti ball (Wilson). NOTES: AZ-based Leading Edge Technologies (LET) has signed a deal with Arnold Palmer Golf Management (APGM) to rollout LET's PROLINK golf distancing and communications network at APGM properties throughout the U.S. (Prolink). ...CA-based Gary Player Golf Equipment and Golf One Int'l (GOI) announced plans to merge. The new company, Gary Player Golf, will take effect upon the completion of GOI's public offering, to be completed in the second quarter of '98 (GPGE)....Mizuno has signed John Cook (iGOLF, 1/31).