NBC Affil Hears About Move To Pre-empt NHL NBC Sports Concludes Successful Upfront Season Bruins-Blackhawks Most-Watched Game 1 NBC Sports Group Completing Move To CT NHL Awards To Be Presented Live On NBC, CBC Univ. Of Minnesota Eyes Better Apparel Deal Nike, Adidas Embrace 3D Printing NBCSN Scores With Pens-Bruins Game 3 Tiger Woods Close To Signing New Deal With Nike NBC Scores Big With Bruins-Penguins
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).