Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Trump Declares Interest In Buying Bills App Review: Nike+ Running For iPhone Bills Prepare Portfolio For Potential Buyers Bills Consider Niagara Falls For New Stadium Illinois Set To Unveil Rebrand Results Bills' Local Suitors Include Jacobs Family Nike Supporting Athletes In USATF Dispute Bills Could Be Sold By Year's End
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).