"SNF" Leads Primetime For Fourth Time Hope Solo Re-Emerges In Nike Marketing NBC Again Airing Final EPL Matches Live Ebersol Presented Lifetime Achievement Award Oakland Stadium Efforts "Going Backward" NFL Could Hear Relocation Requests In Late '15 CBS, NBC Show Little Interest In Simmons UGA's New Nike Deal Worth $40.8M Preakness Gets 5.8 Overnight On NBC Mixed Bag For NHL Overnights On NBC
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).