Amid Blizzard, NFL Moves Jets-Bills To Ford Field Iverson Protests Nike Tribute Shoe Cuomo: "Impractical" To Play Game In Buffalo Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings NFL Net Sees "TNF" Overnight Gains Super Bowl Ad Sales Nearly 90% Sold Out Bills Signs Deal With Watch Brand Benrus Kroenke Reportedly Meets With Inglewood Mayor Nike Terminates Adrian Peterson's Contract
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).