NBC Sells Out Of Super Bowl Ad Inventory NBC To Focus On Super Bowl, Not Deflategate Inglewood Likely To Vote On Proposed NFL Stadium John Harbaugh To Serve As SB Analyst Rams Convert To Annual Tenant At Jones Dome Will Publicly Owned Stadium Deter Kroenke? Poll Shows Support For New Bills Stadium Michaels: I Had Notes On Mueller Report, No Script NBC To Stream SB Without Authentication Bright Nike Apparel Turns Heads At Aussie Open
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).