Fresno State Partnering With Nike For Redesign Fisher To Discuss L.A. Situation With Rams Players Sources: Josh Elliott Could Return To ABC Bills' Brandon Replaces Black As Sabres President Longtime Bills Announcer Miller Dead At 87 Michigan State Well Behind Michigan's Nike Deal NFL Talks Financing With St. Louis Officials Bell: Pegula Needs To Make Statement NBC Sports' NASCAR Coverage Still Garnering Praise Nike/Michigan Pact Worth $169M
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).