Does Westbrook Take Jab At Durant In New Ad? Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads NFL Reportedly Nixes Tirico As "TNF" Option Rams Debut First Marketing Campaign In L.A.
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).