Brandon's Toronto Comments Show Discord Rick Allen Named NBC's Lead NASCAR Voice NBC Adds Jeff Burton As NASCAR Analyst Bills' Brandon Discusses Future Of Toronto Series McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Jeff Behnke To Be NBC VP/NASCAR Production Attendance Drops For Bills In Toronto Series Bills Expect Big Crowd At Rogers Centre NBCU To Push Sochi Games On Thanksgiving
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).