NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships LeBron Banner Could Go Back Up On Building Bills' Stadium Renovations Well-Received Nike-Under Armour Rivalry Growing Bills' Home Opener Sells Out Bills Sale Process Expected To Move Swiftly Pegulas Win Bills With Deep Pockets, Hometown Rapport EA Drops Ray Rice From Madden Game Numerous Retailers Pulling Ray Rice Gear
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).