Rams, Chargers To Split L.A. Attention Three Times Telemundo Taps Anomaly For FIFA World Cup NHL Games Down Big On TV, But Up On Digital Golf Channel Debuting "Jack" Documentary McIlroy Signs $100M Extension With Nike NBC PyeongChang Sales Pacing Ahead Of Sochi Snap, NBCUniversal Sign Another Olympic Deal NBC To Go Live Across U.S. For '18 Games Bills Hire Talent Consultant To Improve Image Source: Pegulas Taking Right Stadium Approach
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Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).