Spanos-Kroenke Dynamic To Stymie L.A. Plan? Under Armour To Pitch Apparel Deal To Texas PBC Down On NBC Primetime Telecasts Phil Knight Talks Future With Nike Nike Extends NWSL Deal For Four Years Nike Won't Renew Texas Apparel Deal Adidas Making Headway In Sneaker Market Turf Fire Delays Steelers-Rams Nearly 30 Minutes Nike Hosts Event To Launch LeBron Shoe Nike Reports Quarterly Sales Bump
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).