Univ. Of Michigan Spurns Adidas For Nike St. Louis Stadium Task Force Pursuing Land For Rams NBC Generally Praised For NASCAR Coverage Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Chargers, Raiders Meet With L.A. Officials Tennessee Ready For Nike Transition Several Venues Considered For Temporary NFL Stay
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).