Kroenke Uses U.S. Bank Stadium As Inspiration Monumental Getting Stake In CSN Mid-Atlantic Porzingis Expands On Potential Adidas Deal Bills Keep Training Camp At St. John Fisher College Michigan, Nike Unveil Jumpman Basketball Uniforms NBC's NHL Ad Sales Pacing Ahead Of Last Season Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales Could Nike Golf Apparel Presence Increase? Expert: Rams Could Cash In With Naming Rights
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).