Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Rams' Move To L.A. Unlikely For '15 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Nationwide To Run SB Ad For First Time Since '07 Bouchard's Nike Contract Nearing Expiration Arizona State Expected To Switch To Adidas Shanks, Lazarus Talk About Sharing NASCAR Rights Rams' Cook Defends "Hands Up" Gesture
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).