SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In Chicago, George Lazarus wrote that Super Bowl XXXIII
     is 50 weeks away but "already nervous advertisers are
     wondering what Fox" will charge for its 30-second spots. 
     The "early guessing" is that Fox will charge between $1.4-
     1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has
     stopped running promos for its new sitcom "Working," that
     parodied the new Nike "I Can" campaign, after Nike execs
     "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since
     the Rams' Craig "Iron Head" Heyward debuted in the Zest Body
     Wash spots in October, "sales have more than doubled" (Gary
     Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was
     named the ad agency of the Bills (Bills). 

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