ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Bills Reach Settlement In Text-Message Suit Sochi Games Provide Q1 Jolt For NBCUniversal Arkansas Unveils New Secondary Logo Jim Kelly Fielding Bills' Ownership Offers NBC Up For Opening NHL Playoff Telecasts NBC Linking Late-Night Shows In With Derby Nike Lays Off Most Of Its FuelBand Employees Nike, USATF Sign 23-Year Extension
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).