Under Armour Makes Big Offer To Durant Source: Formal Bids Requested In Bills Sale Rory, Tiger Promote New Nike Irons On "Tonight Show" Kelly Not Partnering With Bon Jovi On Bills Bid L.A. Groups Sought Bills, But Backed off Arizona Unveils New Nike Hoops Uniforms Exec Skeptical Over Whether Bills Need New Stadium NBC Sports To Broadcast Youth Olympic Games Aldridge Finds Endorsements Despite Small Market Kelly, Gundlach Look To Partner On Bills Bid
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).