Bon Jovi Group Studied Toronto Stadium Sites NBC Sports Releases '14-15 NHL Schedule Report: Bills Could Sell For More Than $1.1B Developer Focused On Bills Stadium Complex Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Golisano No Longer Looking To Partner For Bills Bid Rams To Use App To Ask About Fan Experience NBC Sports Keen On Howard Returning As Analyst
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Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).