St. Louis Unveils New Renderings For NFL Venue Albert's Hire May Be Winner For NBC AEG Reports Warn Against Inglewood Stadium Weekend Plans With NBC's Jim Bell NFL Sends Out Surveys On New Rams Venue Nike Signs Mariota To Endorsement Deal Chargers Put Pressure On San Diego Task Force NBC To Use New Camera Tech For Boxing NBC Sports Radio To Air All Triple Crown Races St. Louis Begins Prep For Proposed Stadium
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SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).