Serena Draws Praise For Wimbledon Outfit NBC Plans Record Amount Of Olympic TV Nike's North American Profits Take Dip Nike's Battle For CEO An Internal Affair Bills In No Rush On New Stadium Rams HQs On Schedule For August Completion Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Pegulas Lauded For Energizing Buffalo NBC Airing USA Gymnastics Training Center Doc
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).