Bills Raise Season-Ticket Prices Manziel Signs Multiyear Deal With Nike Nike's Parker Talks Innovation, Competition Could Bills' Toronto Series Be Shelved For Good? Terms Of Penn State's Nike Deal Remain Secret Bills Move Toronto Game Back To Buffalo U.S. Soccer Reveals World Cup Jerseys NBC To Carry USA Gymnastics Through '16 Wichita State Gets Better Nike Deal Nike Sponsored Every Olympic Hockey Team
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Published February 5, 1998
In Chicago, George Lazarus wrote that Super Bowl XXXIII is 50 weeks away but "already nervous advertisers are wondering what Fox" will charge for its 30-second spots. The "early guessing" is that Fox will charge between $1.4- 1.5M "and have no trouble" (CHICAGO TRIBUNE, 2/4)....NBC has stopped running promos for its new sitcom "Working," that parodied the new Nike "I Can" campaign, after Nike execs "asked NBC to withdraw the spots" (N.Y. TIMES, 2/5)....Since the Rams' Craig "Iron Head" Heyward debuted in the Zest Body Wash spots in October, "sales have more than doubled" (Gary Strauss, USA TODAY, 2/5)....NY-based Jay Advertising was named the ad agency of the Bills (Bills).