ABC Earns 14.7 Overnight For Thrilling Game 6 NBA Player Popularity Continues To Boom Nuggets Tap Connelly As VP/Basketball Ops Jazz Unveil Plans For New Videoboards NBPA In No Rush To Hire New Exec Dir NBA Finals Game 5 Overnight Down 9.5% Heat In Talks To Rework Arena Lease ABC Earns 12.0 Overnight For Game 4 Barclays Center's Neighborhood Impact NBA Finals Game 3 Overnight Down 4%
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KOBE ALIGNS WITH SPALDING; BUICK INKS ACC CAR CATEGORY DEAL
Published February 5, 1998
Spalding has signed NBA All-Star Kobe Bryant to a multi-year endorsement deal. Initial plans call for the intro of an exclusive line of Bryant basketballs. Spalding will also donate 19 basketballs to charity for each point Bryant scores during Sunday's All-Star Game (Spalding). AUTO CLUB: GM's Buick division signed a four-year, "estimated" $8M marketing pact with the ACC to become the exclusive and official car of the entire collegiate conference, according to AD AGE. The deal includes TV and marketing involvement with ACC women's and men's basketball plus 22 conference championship events (AD AGE, 2/4).