Sources: NBA, NBPA On Verge Of New CBA NBA Kings Buy Controlling Interest In D-League Affiliate Goldfarb Discusses Investments With Carmelo NBA, NextVR To Produce Weekly Games In VR Silver Wants '19 All-Star Game In Charlotte Rolling Stone Deletes Column On Rose Rape Trial NBA, USAB Create Youth Basketball Guidelines NBPA Prioritizing Aid For Retired Players In CBA NBA GMs Discuss Topics During Roundtable Rockets, Pelicans A Hit In China
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KOBE ALIGNS WITH SPALDING; BUICK INKS ACC CAR CATEGORY DEAL
Published February 5, 1998
Spalding has signed NBA All-Star Kobe Bryant to a multi-year endorsement deal. Initial plans call for the intro of an exclusive line of Bryant basketballs. Spalding will also donate 19 basketballs to charity for each point Bryant scores during Sunday's All-Star Game (Spalding). AUTO CLUB: GM's Buick division signed a four-year, "estimated" $8M marketing pact with the ACC to become the exclusive and official car of the entire collegiate conference, according to AD AGE. The deal includes TV and marketing involvement with ACC women's and men's basketball plus 22 conference championship events (AD AGE, 2/4).