Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Kings' Ranadive Explains Role In Firing Malone NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings Pistons Owner Remains Confident In Van Gundy
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KOBE ALIGNS WITH SPALDING; BUICK INKS ACC CAR CATEGORY DEAL
Published February 5, 1998
Spalding has signed NBA All-Star Kobe Bryant to a multi-year endorsement deal. Initial plans call for the intro of an exclusive line of Bryant basketballs. Spalding will also donate 19 basketballs to charity for each point Bryant scores during Sunday's All-Star Game (Spalding). AUTO CLUB: GM's Buick division signed a four-year, "estimated" $8M marketing pact with the ACC to become the exclusive and official car of the entire collegiate conference, according to AD AGE. The deal includes TV and marketing involvement with ACC women's and men's basketball plus 22 conference championship events (AD AGE, 2/4).