LSED OKs Upgrades For Saints, Pelicans Hornets, Clips To Play Preseason Games In China Jazz Purchase D-League Affiliate Pistons' App Interacts With In-Arena Devices Warriors Pulling Some Tix From Brokers, StubHub Hornets Ink Multiyear Deal With Diageo Could Warriors Share New Arena With Sharks? Nike Reps 49 Teams In Women's Tourney Bucks Owners Likely Won't Go Beyond Arena Pledge Jazz Unaffected By Miller Family Changes
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KOBE ALIGNS WITH SPALDING; BUICK INKS ACC CAR CATEGORY DEAL
Published February 5, 1998
Spalding has signed NBA All-Star Kobe Bryant to a multi-year endorsement deal. Initial plans call for the intro of an exclusive line of Bryant basketballs. Spalding will also donate 19 basketballs to charity for each point Bryant scores during Sunday's All-Star Game (Spalding). AUTO CLUB: GM's Buick division signed a four-year, "estimated" $8M marketing pact with the ACC to become the exclusive and official car of the entire collegiate conference, according to AD AGE. The deal includes TV and marketing involvement with ACC women's and men's basketball plus 22 conference championship events (AD AGE, 2/4).