Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal EIR For Warriors' Arena Shows Traffic Problems Pistons Hope Player Hospitality Pays Dividends Hawks Exploring Venue Options In Atlanta New ACC Scoreboard Touts LED Maple Leaf Players' Awards Fails To Draw Star Attendees NBA Unveils New "League Pass" Pricing First NBPA Awards Deemed A Success Columnist: No Need To Fear NBA Lockout
SBD/5/Sponsorships Advertising Marketing
KOBE ALIGNS WITH SPALDING; BUICK INKS ACC CAR CATEGORY DEAL
Published February 5, 1998
Spalding has signed NBA All-Star Kobe Bryant to a multi-year endorsement deal. Initial plans call for the intro of an exclusive line of Bryant basketballs. Spalding will also donate 19 basketballs to charity for each point Bryant scores during Sunday's All-Star Game (Spalding). AUTO CLUB: GM's Buick division signed a four-year, "estimated" $8M marketing pact with the ACC to become the exclusive and official car of the entire collegiate conference, according to AD AGE. The deal includes TV and marketing involvement with ACC women's and men's basketball plus 22 conference championship events (AD AGE, 2/4).