Palm Beach OKs Funds For Spring Training Site MLB Files Opposition In Ongoing MASN Dispute West Palm Beach Deals Blow To Nats, Astros Nationals Benefiting From Election Cycle Attendance Up For Playoff-Bound Nats, O's Palm Beach Co. Holds Bed Tax For MLB Venue Astros, Nats Make Spring Training Offer To WPB MASN Gains Injunction Against MLB, Nationals Documents: Nationals Seek To Triple Rights Fees Orioles Get Restraining Order In MASN Dispute
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
ADIDAS ROLLS OUT SIGNATURE BALL FOR WOMEN'S WORLD CUP DEAL
Published February 5, 1998
adidas has become an official sponsor and official licensee of the '99 Women's World Cup. The announcement was made at the Super Show in Atlanta where adidas also offered a sneak preview of its official tournament game ball called the "Icon," the first-ever ball specifically produced for the Women's World Cup event. adidas will also produce an apparel line leading up to the '99 World Cup, including a line specially designed for female soccer players (WWC). MORE ADIDAS: adidas CEO Steve Wynne tells SGB that soccer will continue to be the "heart of our brand," but it intends to "broaden" its basketball, training and women performance brands. Wynne added that adidas will continue to invest in its "high-profile athletes" (SGB, 1/23 issue).