SBD/5/Sponsorships Advertising Marketing

ADIDAS ROLLS OUT SIGNATURE BALL FOR WOMEN'S WORLD CUP DEAL

          adidas has become an official sponsor and official
     licensee of the '99 Women's World Cup.  The announcement was
     made at the Super Show in Atlanta where adidas also offered
     a sneak preview of its official tournament game ball called
     the "Icon," the first-ever ball specifically produced for
     the Women's World Cup event.  adidas will also produce an
     apparel line leading up to the '99 World Cup, including a
     line specially designed for female soccer players (WWC). 
          MORE ADIDAS: adidas CEO Steve Wynne tells SGB that
     soccer will continue to be the "heart of our brand," but it
     intends to "broaden" its basketball, training and women
     performance brands.  Wynne added that adidas will continue
     to invest in its "high-profile athletes" (SGB, 1/23 issue). 

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