U.S. Speedskating BOD Enacts New Bylaws USOC Brings In Record Total Revenue In '12 WBSC, MLB Consider Condensed Olympic Schedule FILA Looks To MMA For Wrestling Changes TBS To Air Final Four Next Two Years USA Synchro Debuts Month-Long Campaign CBS Profits Jump On Super Bowl Ad Revenue Columnist: IOC President Should Not Be IOC Member Bob Socci Named Patriots Radio Voice Philly "Enthusiastically" Embraces Hosting Games
Upcoming Conferences and Events
SBD/5/Olympics
CBS POSTS LOW NUMBERS FOR WINTER GAMES WARM-UP
Published February 5, 1998
CBS earned a "disappointing" 4.9/8 rating for its two-
hour Olympic preview on Tuesday night, "but the numbers are
not expected to be indicative of how the network's upcoming
Games coverage will perform," according to Lisa de Moraes of
the HOLLYWOOD REPORTER. "Gateway to Glory" gave CBS one of
its "lowest numbers to date in the two-hour block and well
below" its 6.6/11 season average. But de Moraes adds that
networks "schedule primetime Olympic walkups despite their
historically low ratings in order to accommodate overflow
Olympic advertising" (HOLLYWOOD REPORTER, 2/5).




