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CBS POSTS LOW NUMBERS FOR WINTER GAMES WARM-UP
Published February 5, 1998
CBS earned a "disappointing" 4.9/8 rating for its two- hour Olympic preview on Tuesday night, "but the numbers are not expected to be indicative of how the network's upcoming Games coverage will perform," according to Lisa de Moraes of the HOLLYWOOD REPORTER. "Gateway to Glory" gave CBS one of its "lowest numbers to date in the two-hour block and well below" its 6.6/11 season average. But de Moraes adds that networks "schedule primetime Olympic walkups despite their historically low ratings in order to accommodate overflow Olympic advertising" (HOLLYWOOD REPORTER, 2/5).