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LET'S DO BUSINESS, MATE: AUSSIE OPEN GETS BOFFO REVIEWS
Published February 5, 1998
The business dealings at the Australian Open were
examined by Ian Cockerill of the Melbourne AGE. Features
highlighted players, agents, administrators, merchandisers,
directors and organizers and "the rest of the world."
Cockerill, on the Open: "It may not quite be up to the other
majors yet, but the gap is closing." The changes to the
tournament, including the move to a hardcourt surface, the
building of a new tennis center, the date change to January
from the December holiday season and an expanded field of
players, "have had the desired effect." Cockerill: "Where
there were genuine fears that the Australian Open might lose
its slam status, it is now firmly entrenched" (AGE, 2/1).
MORE FROM DOWN UNDER: Cockerill adds that the WTA Tour
"has irked" the ATP Tour "by being slow to respond" to its
proposal of holding some joint events. ITF President Brian
Tobin: "From what I can see, the men right now need the
women more than the women need the men".....Merchandising
highlights of the Open included Fila using now-retired
Gabriella Sabatini to launch its new line, and Nike Chair
Phil Knight "running a close eye over the tournament he's
just bought into for the first time" (Melbourne AGE, 2/1).




