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  • LET'S DO BUSINESS, MATE: AUSSIE OPEN GETS BOFFO REVIEWS

              The business dealings at the Australian Open were
         examined by Ian Cockerill of the Melbourne AGE.  Features
         highlighted players, agents, administrators, merchandisers,
         directors and organizers and "the rest of the world." 
         Cockerill, on the Open: "It may not quite be up to the other
         majors yet, but the gap is closing."  The changes to the
         tournament, including the move to a hardcourt surface, the
         building of a new tennis center, the date change to January
         from the December holiday season and an expanded field of
         players, "have had the desired effect."  Cockerill: "Where
         there were genuine fears that the Australian Open might lose
         its slam status, it is now firmly entrenched" (AGE, 2/1).
              MORE FROM DOWN UNDER: Cockerill adds that the WTA Tour
         "has irked" the ATP Tour "by being slow to respond" to its
         proposal of holding some joint events.  ITF President Brian
         Tobin: "From what I can see, the men right now need the
         women more than the women need the men".....Merchandising
         highlights of the Open included Fila using now-retired
         Gabriella Sabatini to launch its new line, and Nike Chair
         Phil Knight "running a close eye over the tournament he's
         just bought into for the first time" (Melbourne AGE, 2/1).
    
    

    Print | Tags: ATP, Events and Attractions, Fila USA, Nike
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