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CONDE NAST SPORTS FOR WOMEN KEEPING CIRCULATION FLAT
Published February 27, 1998
It "looks" like Conde Nast Sports For Women "is now headed for a major relaunch at mid-year," according to Keith Kelly of the N.Y. DAILY NEWS. After conducting recent focus groups, the title hired Mary Murray as its new Exec Editor in charge of "stepping up fitness and nutrition coverage." Conde Nast Editor Dir James Truman "insisted the company has not hit the panic button." But Kelly notes "one sign of potential circulation weakness" is that after "slicing back" to six issues a year and "buying" Women's Sports + Fitness, Sports For Women "has no plans to boost" circulation beyond 350,000. Kelly: "That shows possible weak newsstand or subscriber support for the magazine." But Publisher Suzanne Grimes said, "I don't think it reflects circulation weakness at all. We bought [Women's Sports + Fitness] primarily for the name." The magazine also plans to hire another Senior Editor to "focus entirely on fitness" and will come up with a new logo that could debut in June (N.Y. DAILY NEWS, 2/27).