SBD/27/Sponsorships Advertising Marketing

CASTROL RECRUITS AN ADMIRAL FOR NBA FINALS SWEEPSTAKES

          Castrol North America announced that Spurs C David
     Robinson will be featured in its "Drive Hard to the NBA
     Finals" sweepstakes, which offers Grand Prize winners an
     all-expense paid trip for two to one game in the '98 or '99
     NBA Finals.  This will mark the first time that Castrol, an
     NBA sponsor since '93, will feature an NBA player in one of
     its promotions and Robinson will be featured on point-of-
     sale materials during the promos run (Castrol).  
          ET TU, SHAQ FU? Shaquille O'Neal appears in a PSA this
     weekend during Sunday's Lakers-Knicks telecast on NBC.  The
     PSA, produced by NBA Entertainment, highlights the Reading
     Is Fundamental campaign.  The spot shows O'Neal reading a
     mystery novel, only to find that his dog, "Brick," has torn
     out the last page (Neal Travis, N.Y. POST, 2/27).

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