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SBD/27/Sponsorships Advertising Marketing
CASTROL RECRUITS AN ADMIRAL FOR NBA FINALS SWEEPSTAKES
Published February 27, 1998
Castrol North America announced that Spurs C David Robinson will be featured in its "Drive Hard to the NBA Finals" sweepstakes, which offers Grand Prize winners an all-expense paid trip for two to one game in the '98 or '99 NBA Finals. This will mark the first time that Castrol, an NBA sponsor since '93, will feature an NBA player in one of its promotions and Robinson will be featured on point-of- sale materials during the promos run (Castrol). ET TU, SHAQ FU? Shaquille O'Neal appears in a PSA this weekend during Sunday's Lakers-Knicks telecast on NBC. The PSA, produced by NBA Entertainment, highlights the Reading Is Fundamental campaign. The spot shows O'Neal reading a mystery novel, only to find that his dog, "Brick," has torn out the last page (Neal Travis, N.Y. POST, 2/27).