FEEL THE LOVE: NEW WOMEN'S MAGAZINE TO LAUNCH IN DECEMBER

          Former Proctor & Gamble Manager Amy Love is starting a
     women's sports magazine, Amy Love's Real Sports, which is
     set to launch December 21, according to FOLIO/MEDIA CENTRAL. 
     The launch will have a controlled circulation of 200,000-
     250,000 and begin as a bimonthly.  The "plan" is to go
     monthly in 2-4 years and twice monthly by year five.  Love,
     said she expects to have about 500,000 subscribers -- mostly
     25- to 45-year-old women, and that Real Sports will have
     "balanced coverage of professional, collegiate and amateur
     athletics -- primarily team sports -- as participant and
     spectator phenomena."  Love: "It's a huge untapped market
     segment."  In her "main marketing push," Love will "give
     away the first three issues" to 250,000 targeted prospects.
     That will be backed by a grass-roots push which includes
     subscription-card handouts at the NCAA women's basketball
     playoffs and at women's soccer events (MEDIA CENTRAL, 2/26).