AHL & ECHL CREATE NEW JOINT MARKETING VENTURE FOR SPONSORS

          The AHL and ECHL have established a joint marketing
     initiative that will begin with the '98-99 season.  Under
     the plan, corporate sponsors will have the opportunity to
     access the 46 combined league markets through a centralized
     marketing platform.  The AHL will represent the leagues to
     corporations in various categories.  The joint program,
     which will include opportunities for in-arena signage,
     product sampling and in-market consumer promos, will cover
     19 states in the Eastern U.S. as well as three Canadian
     provinces, reaching a population of 50 million people (AHL).