Sponsorships Advertising Marketing

WHIPPING UP A FRENZY: DOMINATRIX TOUTS LADIES MASTERS EVENT

2.24.1998

          "Shock waves are reverberating" in Australia following
     last week's launch of Mojo Partners' TV, print and billboard
     spots for the '98 Australian Ladies Masters championship,
     which uses a "mini-skirted dominatrix wielding a golf club"
     while driving a ball off of a man's nose, according to AD
     AGE.  Mojo Art & Creative Dir Lachlan McPherson: "We wanted
     to change the way the sport is seen by most women and that
     requires provocation" (AD AGE, 2/24).

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