SBD/24/Sponsorships Advertising Marketing

GATORADE LEVERAGES NEW NBA PACT WITH PROMO AROUND JORDAN

          Gatorade will introduce "its splashiest promo ever," an
     under-the-cap, NBA instant win promo which includes a chance
     to play H-O-R-S-E with Michael Jordan, according to Lefton & 
     Khermouch of BRANDWEEK.  Backed by $12M in TV, radio and
     print media, the promo may also include "unannounced
     appearances by NBA pros on high-traffic playground courts in
     six to eight NBA markets, with Jordan included."  Aimed for
     a mid-April launch, before the NBA Playoffs, the promo will
     offer other prizes including autographed Jordan merchandise,
     getting signed by an NBA team for a day, season tickets to
     your favorite NBA team or a private-jet flight with five
     friends to the '99 NBA All-Star Game (BRANDWEEK, 2/23).
          NOTES: IMG has signed Kawasaki, Air Jamaica, Jamaica
     Tourism, Raymond Weil watches, Naya, Met-Rx and Gold's Gym
     as corporate sponsors for the revival of "The Superstars"
     competition, according to Terry Lefton of BRANDWEEK.  Still
     unsold is the $500,000 title sponsorship.  The made-for-TV,
     two hour event, airs April 19 on ABC....Logo Athletic sold
     out its official Broncos Super Bowl locker room hats.  Logo
     sold "more than" 480,000 caps, "which didn't quite match
     last year's total"....adidas signed Raiders RB Napoleon
     Kaufman to an endorsement deal.  Kaufman, who had been with
     Nike since being drafted in '95, will "initially be used for
     regional marketing efforts" (BRANDWEEK, 2/23 issue).

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