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SBD/24/Sponsorships Advertising Marketing
CORESTATES STEPS UPON MARKETING AND ADVERTISING SUCCESS
Published February 24, 1998
Comcast-Spectacor will sell ad space on the steps of every staircase inside the lower bowl of the CoreStates Center, according to Edward Moran of the PHILADELPHIA DAILY NEWS. CoreStates Complex President Peter Luukko said the new sponsor, who he would not identify, will have its logo on the steps by mid-March. Luukko added that advertising "has sold so well" at the CoreStates Center that all of the concourse ad areas, "and all but a few spots inside the arena, have sold out" (PHILADELPHIA DAILY NEWS, 2/24).