SBD/24/Sponsorships Advertising Marketing

CORESTATES STEPS UPON MARKETING AND ADVERTISING SUCCESS

          Comcast-Spectacor will sell ad space on the steps of
     every staircase inside the lower bowl of the CoreStates
     Center, according to Edward Moran of the PHILADELPHIA DAILY
     NEWS.  CoreStates Complex President Peter Luukko said the
     new sponsor, who he would not identify, will have its logo
     on the steps by mid-March.  Luukko added that advertising
     "has sold so well" at the CoreStates Center that all of the
     concourse ad areas, "and all but a few spots inside the
     arena, have sold out" (PHILADELPHIA DAILY NEWS, 2/24).

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