Comcast-Spectacor To Rebrand Its Subsidiaries Comcast-Spectacor Shuttering Front Row Marketing Xfinity Establishing Goals For NASCAR Deal Comcast-NASCAR Deal To Be Announced Comcast's David Scott Sits For Q&A Luukko Resigns From Comcast-Spectacor Comcast SportsNet Houston Launches Today Report Links NBA Kings To Va. Beach Arena Xfinity Running Social Media Contest Philly Live! Complex Slowly Taking Shape
SBD/24/Sponsorships Advertising Marketing
CORESTATES STEPS UPON MARKETING AND ADVERTISING SUCCESS
Published February 24, 1998
Comcast-Spectacor will sell ad space on the steps of every staircase inside the lower bowl of the CoreStates Center, according to Edward Moran of the PHILADELPHIA DAILY NEWS. CoreStates Complex President Peter Luukko said the new sponsor, who he would not identify, will have its logo on the steps by mid-March. Luukko added that advertising "has sold so well" at the CoreStates Center that all of the concourse ad areas, "and all but a few spots inside the arena, have sold out" (PHILADELPHIA DAILY NEWS, 2/24).