LeBron James Favoring Old Nikes MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand McIlroy, Rooney Star In New Nike Ad SB XLVIII To Be Most Expensive Ever
TOP TRACK STARS SKIP NATIONALS FOR NIKE'S MEETS
Published February 24, 1998
Because of a scheduling conflict with two Australian meets run by Nike, top U.S. sprinters "are going to be on the other side of the globe" when the U.S. National Indoor Track and Field Championships are held next week in Atlanta, according to Ben Weber of the N.Y. POST. Nike will feature their athletes, in a series of Australian meets to "preview" the 2000 Games, around the same time of the U.S. Nationals. Nike's Jim Small said the scheduling "isn't the greatest," while USATF Dir Craig Masbeck said that the conflict "stems from a lack of communication" between USATF and Nike. Masbeck: "I'm sure it wasn't intentional and it will never happen again." Weber: "There needs to be a single governing body over track in this country with the power to make sure things like this never happen. ... USATF has to find a way to work with corporate America" (N.Y. POST, 2/23).