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CALLAWAY FILES SUIT AGAINST SPALDING SPORTS OVER GOLF BALL

          Callaway Golf filed suit in U.S. District Court in CA
     against Spalding Sports to prevent Spalding from creating
     consumer confusion regarding a new Spalding golf ball. 
     Callaway alleges that Spalding intends to mislead consumers
     into believing that its new golf balls are endorsed or
     licensed by Callaway Golf to gain benefit.  Ely Callaway:
     "If Spalding wants to promote a new product, it should do so
     using its own name and reputation, not ours.  We have had
     nothing to do with this ball, and have not even been given
     the opportunity to test one. ... We want nothing to do with
     what might be a marketing gimmick" (Callaway).  In San
     Diego, Don Bauder reported that Callaway charged Spalding
     with trademark infringement, false advertising, unfair
     competition and false designation of origination, over
     Spalding's "Club System C" ball, marketed as specially
     designed for Callaway's Big Bertha (UNION-TRIBUNE, 2/22).
          OBSTRUCTED VIEW: GolfWatch, which allows for inside-
     the-ropes viewing at events, has been canceled for this
     year's Greater Greensboro Chrysler Classic (GGCC) because of
     "sluggish advance sales," according to Scott Michaux of the
     Greensboro NEWS & RECORD.  GGCC Marketing Dir Steve Jones:
     "It's a great product, but we looked at the numbers and we
     weren't close to where we needed to be."  GolfWatch was
     earmarked for five tournaments this season.  Jones said it
     takes at least 400 commitments for GolfWatch to break even,
     but that the GGCC had around 150 (NEWS & RECORD, 2/22).

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