RATINGS: USA Network earned a 4.0 rating for its two-
day coverage of the 122nd annual Westminster Kennel Club Dog
Show. USA tied its highest rating for the event, set in '96
(USA Network)....Steffi Graf's return to tennis on Wednesday
in Germany drew a 15.7 marketshare, representing 1.2 million
homes on German TV ARD. The match recorded Germany's
highest ratings for tennis in '98 and outdrew the Olympics,
which were live on ZDF (THE DAILY).
NOTES: ESPN will present an "Up Close" special, "Harry
Caray, Holy Cow!," hosted by Roy Firestone, tonight at
12:00am ET (ESPN)....The Devil Rays named Dewayne Staats as
their first-ever play-by-play broadcaster (SportsChannel).
...Sunshine Network will carry select games from Fox Sports
Net's national MLB telecast, "Baseball Thursday," this
season (Sunshine Network)....In N.Y., Johanna Bennett
reports on fantasy games, which have become "valuable
marketing tools for on-line companies and publications
looking to compete not only with other Web sites, but also
with newspapers" and TV (WALL STREET JOURNAL, 2/20).
