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OLYMPIC SPONSOR ROUND-UP: WILL SCHMIDGALL EAT HER WHEATIES?

          Jenny Schmidgall, a member of the U.S. women's hockey
     team, might be able to be on a commemorative Wheaties box,
     as Univ. of MN Dir of Athletic Compliance Chris Schoemann
     "was talking with NCAA officials Thursday to clarify
     Schmidgall's status," according to Jay Weiner of the
     Minneapolis STAR TRIBUNE.  Schmidgall, who has accepted a
     half-scholarship to play at Univ of MN, has not yet enrolled
     at the school."  As long as Schmidgall "isn't paid to be on
     the box and if the Wheaties boxes are mostly off the shelves
     when she does enroll, then she can be on the box."  General
     Mills spokesperson David Dix said the boxes should be in
     stores the week of March 2, and that the boxes are generally
     "sold out within a month" (STAR TRIBUNE, 2/20).
          SALT LAKE'S NEW WINGS: Delta Air Lines has signed on as
     the airline sponsor of the 2002 Winter Games in Salt Lake
     City.  The Atlanta-based airline's first duty -- "and
     marketing opportunity" -- as a sponsor will come Monday,
     when it will fly the Olympic flag from Nagano to Salt Lake
     City (ATLANTA CONSTITUTION, 2/20).  Highlights of the
     welcoming ceremony in Salt Lake City will be shown on
     Delta's www.delta-air.com (AD AGE DAILY, 2/19).
          

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