Franchises

ORIOLES MAGIC ENDURES: TEAM'S SALES RUN AHEAD OF LAST YEAR

2.20.1998

          The Orioles had sold 2,748,772 tickets at the start of
     business yesterday, about 80,000 more than at the same point
     last year, according to Joe Strauss of the Baltimore SUN. 
     The response "suggests" that the team will eclipse last
     season's record of 3,711,132 in attendance, despite
     increasing some ticket prices by as much as $5.  Team Vice
     Chair/Business & Finance Joe Foss said that about 27,000 of
     29,000 season-ticket holders have renewed.  Club records for
     '97 show that of the 4,500 accounts that control 18,000 full
     season tickets, 90% are held by corporations.  Approximately
     17,000 accounts control the remaining 11,000 season tickets
     available through mini-plans.  Of those, 65% are held by
     individuals (Joe Strauss, Baltimore SUN, 2/20).

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