RSNs Pushing MLB For Streaming Rights McCarver To Call 30 Cardinals Games Final Ratings Media Notes Fox' James Murdoch Discusses Sports Rights Media Notes Dish Unlikely To Carry SportsNet LA When Will Longhorn Net Get On DirecTV? Astros' Crane Expects New CSN Houston Offer Golf Channel Unveils Plans For "Arnie"
Upcoming Conferences and Events
THE BEHEMOTH IN BRISTOL: ESPN'S SCORES WITH ITS ATTITUDE
Published February 2, 1998
ESPN was profiled by Mark Jurkowitz in the BOSTON GLOBE MAGAZINE under the header, "At The Top Of Their Game." ESPN "is a media monster, reaching 73 million homes and headlining a sports empire that employs about 1,900 full- timers" and is worth an estimated $8B. Jurkowitz wrote that ESPN's brand "represents the elements ... that go well beyond the playing field. Humor. Satire. Hipness. And a pop-culture acuity. In a 500-channel world where every outlet must find an identity with which to cut through the clutter, ESPN has developed the winning intangible -- 'tude." ESPN News Dir Vince Doria, on ESPN's humor in its ad campaigns and telecasts: "There are times when it works and times when it doesn't" (BOSTON GLOBE MAGAZINE, 2/1). BRAND IDENTITY: Jurkowitz adds that while women constitute "roughly" 30% of ESPN's audience demographic, "it is that mother-lode male demographic that is so attractive to advertisers: The average viewer is a 40.7-year-old man with a $45,634 household income, making him two years younger and a few grand wealthier than the average cable consumer" (Mark Jurkowitz, BOSTON GLOBE MAGAZINE, 2/1).