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BUSINESS WEEK HAS LESS THAN SUPER EXPERIENCE ON CYBER BOWL
Published February 2, 1998
Super Bowl broadcasts over the Internet are examined by Stephen Wildstrom in BUSINESS WEEK. Wildstrom writes that "technology still has a very long way to go." He had trouble getting on IBM's home page at www.superbowl.com, the official site Super Bowl site, "which was supposed to offer such goodies as the opportunity to choose alternative camera shots and hear audio from the press box at Qualcomm Stadium," but "had apparently all but collapsed." Wildstrom adds that content on the various Super Bowl sites "varied widely," calling NBC's "lame" and lagging "far behind" CBS SportsLine and ESPN SportsZone. As the game wore on, the NFL's site worked faster, "but the multiple camera views turned out to be nothing more than postage-stamp-sized stills of the field and were hardly worth the trouble. NBC was quick to offer different replay angles when they shed light on a play." Wildstrom concludes that "there just isn't much for a Web site to add" (BUSINESS WEEK, 2/9).