SBD/2/Sports Media

BUSINESS WEEK HAS LESS THAN SUPER EXPERIENCE ON CYBER BOWL

          Super Bowl broadcasts over the Internet are examined by
     Stephen Wildstrom in BUSINESS WEEK.  Wildstrom writes that
     "technology still has a very long way to go."  He had
     trouble getting on IBM's home page at www.superbowl.com, the
     official site Super Bowl site, "which was supposed to offer
     such goodies as the opportunity to choose alternative camera
     shots and hear audio from the press box at Qualcomm
     Stadium," but "had apparently all but collapsed."  Wildstrom
     adds that content on the various Super Bowl sites "varied
     widely," calling NBC's "lame" and lagging "far behind" CBS
     SportsLine and ESPN SportsZone.  As the game wore on, the
     NFL's site worked faster, "but the multiple camera views
     turned out to be nothing more than postage-stamp-sized
     stills of the field and were hardly worth the trouble.  NBC
     was quick to offer different replay angles when they shed
     light on a play."  Wildstrom concludes that "there just
     isn't much for a Web site to add" (BUSINESS WEEK, 2/9).

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CBS, ESPN, IBM, NBC, NFL, Media, Viacom, Walt Disney

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