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BUSINESS WEEK HAS LESS THAN SUPER EXPERIENCE ON CYBER BOWL
Published February 2, 1998
Super Bowl broadcasts over the Internet are examined by
Stephen Wildstrom in BUSINESS WEEK. Wildstrom writes that
"technology still has a very long way to go." He had
trouble getting on IBM's home page at www.superbowl.com, the
official site Super Bowl site, "which was supposed to offer
such goodies as the opportunity to choose alternative camera
shots and hear audio from the press box at Qualcomm
Stadium," but "had apparently all but collapsed." Wildstrom
adds that content on the various Super Bowl sites "varied
widely," calling NBC's "lame" and lagging "far behind" CBS
SportsLine and ESPN SportsZone. As the game wore on, the
NFL's site worked faster, "but the multiple camera views
turned out to be nothing more than postage-stamp-sized
stills of the field and were hardly worth the trouble. NBC
was quick to offer different replay angles when they shed
light on a play." Wildstrom concludes that "there just
isn't much for a Web site to add" (BUSINESS WEEK, 2/9).




