Visa Rolls Out Olympic Advertising Campaign Visa Using Olympians To Test Ring Payment System Visa Oly Marketing Head Janmohamed Leaving Visa Reorganization Leads To Dismissal of Ricardo Fort Top FIFA Sponsors Call Independent Oversight Visa Threatens To End FIFA Sponsorship Visa Releases List Of Potential Olympian Endorsers FIFA Sponsors Have Yet To Pull Out Of Deals Visa Renews Canadian Deals With NHL, NHLPA WTA's Tseng Headed Back To IMG
SBD/2/Sponsorships Advertising Marketing
VISA TO GET POSTAL PLUGS FOR U.S. CYCLING TEAM SPONSORSHIP
Published February 2, 1998
Visa has signed a sponsorship agreement with the U.S. Cycling team "that gets its brand on the team's jerseys and, more importantly, gets it the rights to do more promotions with the team's other corporate supporters," according to Terry Lefton of BRANDWEEK. The "biggest lure: the 33,000 locations of the U.S. Postal Service, Visa's largest merchant client," which is also the team's title sponsor. Sources described the one-year deal, with a renewal option, as "in the low to mid-six figures." Lefton adds that Visa will also receive signage at races, official card status, tickets and hospitality, rights to athlete appearances and the ability to develop promos with Trek and the other team sponsors as well as the USPS (BRANDWEEK, 2/2 issue).