SBD/2/Sponsorships Advertising Marketing

VISA TO GET POSTAL PLUGS FOR U.S. CYCLING TEAM SPONSORSHIP

          Visa has signed a sponsorship agreement with the U.S.
     Cycling team "that gets its brand on the team's jerseys and,
     more importantly, gets it the rights to do more promotions
     with the team's other corporate supporters," according to
     Terry Lefton of BRANDWEEK.  The "biggest lure: the 33,000
     locations of the U.S. Postal Service, Visa's largest
     merchant client," which is also the team's title sponsor. 
     Sources described the one-year deal, with a renewal option,
     as "in the low to mid-six figures."  Lefton adds that Visa
     will also receive signage at races, official card status,
     tickets and hospitality, rights to athlete appearances and
     the ability to develop promos with Trek and the other team
     sponsors as well as the USPS (BRANDWEEK, 2/2 issue).

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