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SBD/2/Sponsorships Advertising Marketing
SLING BLADE: AMERITECH TO BACK U.S. SPEEDSKATING TEAM
Published February 2, 1998
U.S. Speedskating "finally has found a heavyweight, cash-paying sponsor," after agreeing to a five-year, $1.2M sponsorship deal with IL-based Ameritech, according to Charles Gardner of the MILWAUKEE JOURNAL SENTINEL. Gardner reported that "it is the first major sponsorship landed" for the WI-based U.S. longtrack speedskating team. The deal is with Ameritech and Security Link, a division of Ameritech (Charles Gardner, MILWAUKEE JOURNAL SENTINEL, 1/30).