Nike, Under Armour, Adidas Not Interested In Lonzo Ball James, Carter Recount Turning Down Reebok Western Kentucky Reaches Apparel Deal With Nike McIlroy Signs $100M Extension With Nike LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence Nike Remains Top Provider For Tourney Teams Michigan Gets Regular Jordan Jerseys Back UNC Football's Move To Jordan Could Pay Off Adidas CEO To Keep Investing Heavily In U.S.
Upcoming Conferences and Events
May 31 - Jun 1
SBD/2/Sponsorships Advertising Marketing
RONALDO KEEPS THE (PIRELLI) WHEELS SPINNING AT INTER MILAN
Published February 2, 1998
The marketing of Inter Milan soccer star Ronaldo was examined by Paul Betts of the FINANCIAL TIMES. Inter Milan has sold more than 30,000 Ronaldo No. 10 T-shirts and the team now has a team catalogue of 50 branded items. The team's gift shop, which had been open on game days only, is now open all week and has sold 2,000 Ronaldo shirts in the "past 12 days." Betts wrote that the Brazilian star "has also been a phenomenal deal for Pirelli, the Italian tyre and cable company with a stake in Inter. Pirelli is investing heavily in Brazil, where it will soon have its biggest tyre manufacturing plant, even larger than its Italian facilities. What Pirelli is paying to have its name on Ronaldo's Inter shirt is peanuts, considering the exposure it gives the company in his home country." Betts added that Ronaldo is "about to launch a new collection of sportswear sponsored by Nike" (FINANCIAL TIMES, 1/31).