L.A. Increases Efforts For '24 Games Bid NBC To Carry USA Gymnastics Through '16 Report Shows Boston Could Feasibly Host Olympics Twin Cities Leads NBC Sochi In Primetime NBC Finishes Sochi Games With 12.3 Rating U.S. Bid City For '24 Games Expected By Year's End Bach Ecstatic With Sochi Games Closing Ceremony Showcases Russian Pride NBC Flat With Turin Heading Into Sunday USOC Happy With Performance At Sochi
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USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).