Michaels Won't Focus On Deflategate During SB Super Bowl XLIX In-Game Ad Rundown Pernetti Leaving NYC FC For IMG College NBC Sells Out Of Super Bowl Ad Inventory NBC To Focus On Super Bowl, Not Deflategate John Harbaugh To Serve As SB Analyst Boston Legislators Express Concerns About Bid Boston Mayor, USOC Clarify Ban On Criticism Michaels: I Had Notes On Mueller Report, No Script WTA's Tseng Headed Back To IMG
Upcoming Conferences and Events
USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).