WME-IMG Hires Chris Liddell As New CFO Boston Mayor Excited About '24 Games Bid NBA Kings Extend NBC Deal For 20 Years Casey Wasserman Takes Over L.A.'s Olympics Bid NBC Sports Releases '14-15 NHL Schedule David Abrutyn Leaving IMG After Nearly 15 Years USOC Agrees To Endorse Olympic Museum Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games Klein Leaves WME-IMG After Just Six Months
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USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).