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USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have
joined in a TV and marketing venture designed to create new
events and programming centered around the Olympic movement
in the U.S. The first project will be a 26-part series
called "U.S. Olympic Gold," which will target NBC affils by
feeding the half-hour shows bi-weekly to accommodate the
stations' weekend sports schedules. The magazine-style show
will profile American athletes training for the games and
includes news and info on Olympic preparations. U.S.
Olympic Gold is available to stations on a barter split for
airing beginning in the '98 third quarter (USOC).




