Boston '24 Hires Financial Fact-Checker Boston Olympics Support Sees Slight Upturn NBC/NBCSN Down For NHL Season USA Basketball Unlikely To Move HQ To ASU Boston '24 Chair To Make Fewer Appearances NBC, NHL Promote Playoffs With Candy Contest Blackmun Confident Boston Bid Can Succeed U.S. Rep.: Boston '24 Should Clean House Boston Mayor Suggests Diminished Role For John Fish IOC Reveals Officials' Payment Figures
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USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).