Failed '24 Bid Would Set Back USOC Albert, Costas, Michaels To Call Boxing Boston '24 Looks To Switch Tone Boston '24 Execs Endorse Referendum Over Games Boston Mayor's Backers Mobilize For '24 NBC Plans Three Days Of On-Site EPL Coverage Boston '24 Looking For Majority Support Poll: Public Support For '24 Games Slips Further USOC Brass Preach Patience In '24 Bid Boston '24 Has Rough Week
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USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).