Rick Allen Named NBC's Lead NASCAR Voice USOC Teams Up With "Sesame Street" NBC Adds Jeff Burton As NASCAR Analyst USOC Eyes '24 Olympics Bid Bach Speaks On Formidable Challenges Facing IOC Jeff Behnke To Be NBC VP/NASCAR Production NBCU To Push Sochi Games On Thanksgiving Masekela Joining NBC's Sochi Coverage KKR Withdraws IMG Bid Bornstein, Shapiro Advising Competing Bids For IMG
USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).