IOC Selecting '24, '28 Games Hosts Next Year? Weekend Plans With NFL Giants VP Don Sperling Comcast Signs Sponsorship Deal With USOC LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President NBC Signs Eight-Year Deal With USA Track & Field Source: NFL Considers Ending "Thursday Night Football" NBC, Not NBCSN, To Air NHL All-Star Game AT&T Not Renewing USOC Sponsorship WME-IMG To Sell Naming Rights In Denver
USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES
Published February 2, 1998
The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project will be a 26-part series called "U.S. Olympic Gold," which will target NBC affils by feeding the half-hour shows bi-weekly to accommodate the stations' weekend sports schedules. The magazine-style show will profile American athletes training for the games and includes news and info on Olympic preparations. U.S. Olympic Gold is available to stations on a barter split for airing beginning in the '98 third quarter (USOC).