SBD/2/Olympics

USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES

          The USOC and TWI formally announced that they have
     joined in a TV and marketing venture designed to create new
     events and programming centered around the Olympic movement
     in the U.S.  The first project will be a 26-part series
     called "U.S. Olympic Gold," which will target NBC affils by
     feeding the half-hour shows bi-weekly to accommodate the
     stations' weekend sports schedules.  The magazine-style show
     will profile American athletes training for the games and
     includes news and info on Olympic preparations.  U.S.
     Olympic Gold is available to stations on a barter split for
     airing beginning in the '98 third quarter (USOC).


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Related Topics:

IMG, NBC, Olympics, USOC

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