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PREDATORS EYE AREA BUSINESSES IN SEASON-TICKET POWER PLAY
Published February 2, 1998
The NHL Predators have targeted some 400 businesses "in their third-period surge to sell the 12,000 season tickets needed by March 31 to become a full" NHL franchise, according to Jim Molpus of the NASHVILLE BANNER. The team plans to sell roughly two-thirds of the 12,000 season tickets needed -- 8,000 -- to businesses "as a marketing and benefit tool." The remaining 4,000 will be made up of individual ticket buyers, "and Predators sources say they are at or very near that goal already." Roughly 4,000-4,500 season tickets need to be sold over the next two months, "the vast majority" to Nashville's business community. A brochure distributed by the team to area businesses includes phrases such as, "It's Time to STICK UP for Nashville." The brochure stresses the team's need for corporate support, and reminds businesses that if the deadline is not met "the franchise could be pulled" (NASHVILLE BANNER, 1/30).