SBD/19/Sponsorships Advertising Marketing

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  • GOLF NEWS & NOTES: NORMAN GETS SAUCY OVER NEW PRODUCT LINE

              Greg Norman officially launched his own line of pasta
         sauces last week, according to GOLFWEEK'S "The Forecaddie." 
         The "culinary expert" behind the two new varieties, garlic
         and basil, is Norman's wife, Laura, who developed the sauce
         in consultation with the manufacturers.  Greg Norman: "I
         don't cook, I barbecue" (GOLFWEEK, 2/14).  Norman also
         writes a column for SI's "Golf Plus" criticizing the media
         for alleging that President Clinton and Monica Lewinsky may
         had been together during Clinton's visit with Norman last
         year: "I say it has gone too far.  The media have crossed
         the line between bona fide news and pure gossip. ... Those
         stories hurt people, real people" (SI, 2/23 issue).
              WHILE TALKING ABOUT CLINTON...: Vernon Jordan's
         membership on nine corporate boards, including Callaway
         Golf, was examined by CNN's Terry Keenan on "Moneyline." 
         Keenan: "Jordan will collect more than $200,000 in annual
         director's fees from Callaway."  Ely Callaway, on why a
         company benefits by having Jordan on its board: "Because of
         the kind of person he is, and his experience not only with
         the law, but with other corporations.  Serving on many of
         the top boards gives him a background and a savvy, and an
         experience that's really very unique" (CNN, 2/18).
              TECHNO TIGER: CA-based Electronic Arts has signed Tiger
         Woods to lend his name to its latest PGA Tour game being
         released this summer.  In San Francisco, Jamie Beckett
         reports that Woods could receive "as much as" $2M up front,
         and a percentage of royalties (S.F. CHRONICLE, 2/19).
              ON THE LINKS: In Chicago, Ed Sherman profiled Rudy
         Slucker, who recently purchased Tommy Armour Golf and Ram
         Golf.  While Armour and Ram combined for losses of $40M last
         year, Slucker "sees only black," and says his irons "will
         eventually be No. 1 in the marketplace, overtaking
         Callaway."  Sherman: "Slucker is making only noise, not
         money.  Like Callaway in the early 1990's, he is being
         scoffed at by the golf industry.  Among the scoffers is
         Callaway himself" (CHICAGO TRIBUNE, 2/17)....A recent survey
         showed that women account for only 32% of new golfers, down
         from 37% five years ago (BUSINESS WEEK, 2/23 issue).
     
    

    Print | Tags: PGA Tour, Sports Illustrated, Time Warner
  • MARKETPLACE ROUND-UP

              Sears, Roebuck & Co. renewed its NCAA agreement with
         Host Communications, as the official retailer of the NCAA. 
         Sears will have exclusive promotional and marketing rights
         in the retail category (Host)....100% Columbian Coffee will
         be the presenting sponsor of the USTA Walt Disney World U.S.
         Men's Clay Court Championships in Orlando through 2002
         (Disney)....ISL Worldwide appointed R.O.I. Marketing as the
         exclusive licensing rep for the '99 FIFA Women's World Cup
         (ISL)....P.S./StarGames will handle marketing and contract
         negotiations for the AVP's Eric Fonoimoana.  Fonoimoana is
         currently a spokesperson for Wilson volleyballs, Speedo
         clothing and Oakley sunglasses (P.S./StarGames).
    
    

    Print | Tags: NCAA, Oakley, Sears, USTA, Walt Disney, Wilson Sporting Goods
  • VERVE: BITTERSWEET FEELINGS ABOUT NIKE'S USE OF THEIR SONG

              If it were up to the Verve, Nike "never would have
         received permission" to use their song "Bitter Sweet
         Symphony" as the "cornerstone" of the company's new "I Can"
         campaign, according to Eric Boelhert of ROLLING STONE. 
         However, due to a "tangled web of music-publishing rights,"
         the decision "wasn't really [the Verve's] to make."  Since
         "Bitter Sweet Symphony" includes a sample of the Rolling
         Stones song "The Last Time," ABKCO, which owns the
         copyrights to many early Stones songs, "took control of"
         rights to the song last year.  Rather than allowing ABKCO to
         sell a "sound-alike" version to advertisers, the Verve
         "decided to license their actual recording" to one major
         advertiser, hoping to "deter others from wanting to buy the
         publishing rights."  Nike, which paid $700,000 for the
         rights, beat out Budweiser, Coca-Cola, GM and others.  ABKCO
         received $350,000 in the deal, while the Verve took home 
         $175,000.  Two weeks after the Nike ads debuted during the
         NFL playoffs, the Verve's album "Urban Hyms" rose 34 spots
         on the Billboard charts to No. 36, its "highest point since
         its release."  The group's manager, Jazz Summers, "concedes
         that the ad may help generate the Verve's U.S.
         breakthrough."  Nike's Business Affairs Manager Mark
         Thomashow, who handled the deal, said that the band will
         also "be heading to Paris this summer" after requesting
         tickets to the World Cup (ROLLING STONE, 3/5 issue).
     
    

    Print | Tags: Anheuser Busch, Coca-Cola, NFL, Nike, Utah Jazz
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