SBD/19/Olympics

KWAN YOU SAY MARKETING POTENTIAL? C'MON, YES YOU KWAN

          While the Americans' "generally disappointing" skating
     performances in Nagano may have put a halt to the usual
     post-Olympics "gravy train," Michelle Kwan and Tara Lipinski
     are the "exception," according to Alexandra Peers of the
     WALL STREET JOURNAL.  Kwan has deals in the works, including
     a TV contract, "but some hinge on her taking the gold." 
     Peers writes that while it looked as if skater Michael Weiss
     would be another "big winner in the endorsement race," with
     varying deals with AT&T, Coca-Cola, UPS and McDonald's, his
     seventh-place finish hasn't earned him "any more offers"
     (WALL STREET JOURNAL, 2/19).  Kwan's agent Shep Goldberg
     speculated that Kwan could earn $15-$20M, over a five to ten
     year period after the Games (NEWSDAY, 2/19).  Skating agent
     Michael Rosenberg said Kwan "should make somewhere between"
     $5-10 million dollars "whether she is amateur or
     professional."  Rosenberg: "Tara Lipinski has tremendous
     potential.  Nicole Bobek has tremendous potential.  Tara
     because she is the phenomenon, and Nicole because she is the
     blond sexbomb" ("The Cutting Edge," TNT, 2/18).
          SPONSOR NOTES: The WALL STREET JOURNAL awarded TV
     advertising medals, giving Coca-Cola an "Individual Gold"
     for its "Ice Hockey" spot, while awarding IBM the "Team
     Theme Gold" for its "Look for Me" ad (WALL STREET JOURNAL,
     2/19)....USOC sponsor United Airlines is allowing any member
     of the U.S. delegation to stop over in Hawaii for as long as
     they want, then reboard for the mainland at no extra charge
     (USA TODAY, 2/19)....USA TODAY's Melanie Wells reports on
     first-time Olympic sponsor Amway's Nagano presence, as Amway
     "has stepped into the spotlight," and has gotten its
     "typically low-profile, direct sales company and its copious
     products noticed" through billboards, product placement, TV
     ads and a sponsorship tent (USA TODAY, 2/19)....As of
     yesterday, Molson had received 42,000 requests for wakeup
     calls for the Canadian men's hockey games (WALL STREET
     JOURNAL, 2/19)....Paula Greenfield, who runs CA-based
     Celebrity Source, on Ross Rebagliati's endorsement
     potential: "I think if it was heroine or something, nobody
     would want to touch him.  I think marijuana has a totally
     different stigma attached to it" (CP/EDM. JOURNAL, 2/19).

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Related Topics:

ATT, Coca-Cola, IBM, McDonalds, Olympics, TBS/TNT, UPS, USOC

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