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Leagues and Governing Bodies

THIS IS NOT YOUR FATHER'S PBA: CNBC EXAMINES NEW PBA FORMAT

          The repositioning of the PBA Tour was examined by
     CNBC's Mike Hegedus on "Market Wrap."  A new marketing plan
     is "aimed at redefining bowling as a sport and a business." 
     The Marquee Group now handles the PBA's TV and marketing
     sales, and CEO Bob Gutkowski said one of the reasons for the
     Tour's switch from longtime carrier ABC to CBS and ESPN was,
     "We thought there was a staleness [at ABC], there was a
     cathedral-like quietness to it."  Telecast now feature
     "stadium bowling and multi-colored pins," as the idea is to
     "make it more interactive and attract younger viewers." 
     Hegedus: "So far, ratings are up 20%, and the demographics
     show a younger audience than in the past.  And a new
     commercial campaign was launched just this month ... [to]
     get folks at home to think of pro bowlers as athletes,
     athletes that can sell products" ("Market Wrap," 2/18).
          PIN PLACEMENT: The '98 Intercollegiate Bowling
     Championships, presented by Brunswick April 15-18, will be
     televised on ESPN2 on a tape-delay basis (Strike Ten).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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