Report: NFL Eyes Pay-To-Play For SB Halftime Analytics On The Rise In NFL MAC, ESPN Reach 13-Year TV Deal MLB Execs: Reinsdorf's Power Play Will Cost Him CBS Signs Presenting Partners For NFL Thursdays NFL Preseason Looks Safe At Four Games How Selig Ranks Among MLB Commissioners Bristol's Spring NASCAR Date Moving To April Should Tennis Start To Encourage Crowd Noise? Manfred Had Old Guard Of MLB Owners
Upcoming Conferences and Events
SBD/19/Leagues Governing Bodies
THIS IS NOT YOUR FATHER'S PBA: CNBC EXAMINES NEW PBA FORMAT
Published February 19, 1998
The repositioning of the PBA Tour was examined by CNBC's Mike Hegedus on "Market Wrap." A new marketing plan is "aimed at redefining bowling as a sport and a business." The Marquee Group now handles the PBA's TV and marketing sales, and CEO Bob Gutkowski said one of the reasons for the Tour's switch from longtime carrier ABC to CBS and ESPN was, "We thought there was a staleness [at ABC], there was a cathedral-like quietness to it." Telecast now feature "stadium bowling and multi-colored pins," as the idea is to "make it more interactive and attract younger viewers." Hegedus: "So far, ratings are up 20%, and the demographics show a younger audience than in the past. And a new commercial campaign was launched just this month ... [to] get folks at home to think of pro bowlers as athletes, athletes that can sell products" ("Market Wrap," 2/18). PIN PLACEMENT: The '98 Intercollegiate Bowling Championships, presented by Brunswick April 15-18, will be televised on ESPN2 on a tape-delay basis (Strike Ten).