Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The CBA Board of Directors approved Trenton, NJ, as an expansion city for the '99-2000 season. A Trenton team will be owned and operated by Caliper Sports & Associates, led by Dr. Herbert Greenberg. It has half a year to show community support by selling at least 2,500 season tickets and gaining a "reasonable amount" of corporate support. NJ-based Greenberg is President of Caliper, a human resources consulting firm (Caliper). The CBA also heard expansion presentations from potential ownership groups in St. Charles, MO, Mexico, Savannah, GA, and New Orleans (CBA).
The NHL's Winter Break '98 is examined in USA TODAY's "In Focus" section as Sandee Richardson writes, "For some, the break is an opportunity to heal," while the member teams use the time to take part "in philanthropic endeavors" (USA TODAY, 2/19). THE DAILY continues its profiles of NHL teams' Winter Break activities. Today, the Central Division: BLACKHAWKS: Fundraising dinner to raise money for Chicago Blackhawks Charities. Autograph sessions, Q&A, auction, etc. Head Coach Craig Hartsburg, LW Bob Probert and LW Ethan Moreau will attend. Tix cost $40. STARS: "Dunham/Miller vs. the Hardline Winter Break Hockey Challenge," a hockey game between sports radio KTCK- AM's morning crew and afternoon drive-time crew. Morning crew will be coached by Stars Color Analyst Daryl Reaugh; afternoon squad will be coached by Stars Coach Ken Hitchcock. Stars players will referee. Proceeds benefit TX chapter of the Special Olympics; Local tie-in supporting Wendy's sponsorship of Team USA and the NHL where losing game pieces from the national promo during Winter Break are worth Dallas Stars Dollars. Up to five Stars Dollars can be used on tickets, merchandise and skating. RED WINGS: Charity benefit for Juvenile Diabetes Foundation with team players, hosted by Juvenile Diabetes Foundation in conjunction with Red Wings wives. Features dinner and show at Detroit Second City. COYOTES: NHL Breakout '98: Street Roller Hockey Tournament and Festival at ASU Univ. BLUES: "Blues Skate For Miracles": Blues players skated with fans to benefit the Children's Miracle Network; Bowl With the Blues to benefit Gateway & American Cancer Society. Tix: $25 to bowl, $15 to watch. Sold out. MAPLE LEAFS: "Leafs Super Skills Challenge": Team competes in skills events for charities; 7th Annual Have-A- Heart Dinner: Players serve dinner to 250 guests to benefit Beatrice House and Ontario Women's Hockey Association.
The repositioning of the PBA Tour was examined by CNBC's Mike Hegedus on "Market Wrap." A new marketing plan is "aimed at redefining bowling as a sport and a business." The Marquee Group now handles the PBA's TV and marketing sales, and CEO Bob Gutkowski said one of the reasons for the Tour's switch from longtime carrier ABC to CBS and ESPN was, "We thought there was a staleness [at ABC], there was a cathedral-like quietness to it." Telecast now feature "stadium bowling and multi-colored pins," as the idea is to "make it more interactive and attract younger viewers." Hegedus: "So far, ratings are up 20%, and the demographics show a younger audience than in the past. And a new commercial campaign was launched just this month ... [to] get folks at home to think of pro bowlers as athletes, athletes that can sell products" ("Market Wrap," 2/18). PIN PLACEMENT: The '98 Intercollegiate Bowling Championships, presented by Brunswick April 15-18, will be televised on ESPN2 on a tape-delay basis (Strike Ten).