SBD/19/Leagues Governing Bodies

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              The CBA Board of Directors approved Trenton, NJ, as an
         expansion city for the '99-2000 season.  A Trenton team will
         be owned and operated by Caliper Sports & Associates, led by
         Dr. Herbert Greenberg.  It has half a year to show community
         support by selling at least 2,500 season tickets and gaining
         a "reasonable amount" of corporate support.  NJ-based
         Greenberg is President of Caliper, a human resources
         consulting firm (Caliper).  The CBA also heard expansion
         presentations from potential ownership groups in St.
         Charles, MO, Mexico, Savannah, GA, and New Orleans (CBA).

    Print | Tags: Leagues and Governing Bodies

              The NHL's Winter Break '98 is examined in USA TODAY's
         "In Focus" section as Sandee Richardson writes, "For some,
         the break is an opportunity to heal," while the member teams
         use the time to take part "in philanthropic endeavors" (USA
         TODAY, 2/19). THE DAILY continues its profiles of NHL teams'
         Winter Break activities.  Today, the Central Division:
              BLACKHAWKS: Fundraising dinner to raise money for
         Chicago Blackhawks Charities.  Autograph sessions, Q&A,
         auction, etc.  Head Coach Craig Hartsburg, LW Bob Probert
         and LW Ethan Moreau will attend.  Tix cost $40.  
              STARS: "Dunham/Miller vs. the Hardline Winter Break
         Hockey Challenge," a hockey game between sports radio KTCK-
         AM's morning crew and afternoon drive-time crew.  Morning
         crew will be coached by Stars Color Analyst Daryl Reaugh;
         afternoon squad will be coached by Stars Coach Ken
         Hitchcock.  Stars players will referee.  Proceeds benefit TX
         chapter of the Special Olympics; Local tie-in supporting
         Wendy's sponsorship of Team USA and the NHL where losing
         game pieces from the national promo during Winter Break are
         worth Dallas Stars Dollars.  Up to five Stars Dollars can be
         used on tickets, merchandise and skating. 
              RED WINGS: Charity benefit for Juvenile Diabetes
         Foundation with team players, hosted by Juvenile Diabetes
         Foundation in conjunction with Red Wings wives.  Features
         dinner and show at Detroit Second City.
              COYOTES: NHL Breakout '98: Street Roller Hockey
         Tournament and Festival at ASU Univ. 
              BLUES: "Blues Skate For Miracles": Blues players skated
         with fans to benefit the Children's Miracle Network; Bowl
         With the Blues to benefit Gateway & American Cancer Society. 
         Tix: $25 to bowl, $15 to watch.  Sold out.
              MAPLE LEAFS: "Leafs Super Skills Challenge": Team
         competes in skills events for charities; 7th Annual Have-A-
         Heart Dinner: Players serve dinner to 250 guests to benefit
         Beatrice House and Ontario Women's Hockey Association.

    Print | Tags: Chicago Blackhawks, Connecticut Sun, Dallas Stars, Detroit Red Wings, Leagues and Governing Bodies, Maple Leaf Sports and Entertainment, NHL, Arizona Coyotes, St. Louis Blues, Toronto Maple Leafs, Wendys

              The repositioning of the PBA Tour was examined by
         CNBC's Mike Hegedus on "Market Wrap."  A new marketing plan
         is "aimed at redefining bowling as a sport and a business." 
         The Marquee Group now handles the PBA's TV and marketing
         sales, and CEO Bob Gutkowski said one of the reasons for the
         Tour's switch from longtime carrier ABC to CBS and ESPN was,
         "We thought there was a staleness [at ABC], there was a
         cathedral-like quietness to it."  Telecast now feature
         "stadium bowling and multi-colored pins," as the idea is to
         "make it more interactive and attract younger viewers." 
         Hegedus: "So far, ratings are up 20%, and the demographics
         show a younger audience than in the past.  And a new
         commercial campaign was launched just this month ... [to]
         get folks at home to think of pro bowlers as athletes,
         athletes that can sell products" ("Market Wrap," 2/18).
              PIN PLACEMENT: The '98 Intercollegiate Bowling
         Championships, presented by Brunswick April 15-18, will be
         televised on ESPN2 on a tape-delay basis (Strike Ten).

    Print | Tags: ABC, CBS, ESPN, Leagues and Governing Bodies, PBA, Viacom, Walt Disney
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