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EVENT NEWS & NOTES: CONCACAF GOLD CUP FINAL DRAWS 91,255

          A crowd of 91,255 watched Mexico defeat the U.S. men's
     soccer team in the CONCACAF Gold Cup championship game
     Sunday at the L.A. Coliseum (MIAMI HERALD, 2/17).  In
     Boston, Frank Dell'Apa reported that a source said another
     10,000 also were admitted with counterfeit tickets.  In
     addition, 6,900 paid $20 to view the match on TV at the
     Sports Arena.  Total attendance for the two-week event in
     three cities was about 300,000 (BOSTON GLOBE, 2/16).
          JUST FOR KICKS: The Brasil World Tour, presented by
     Nike Sports Entertainment, will make its first stop in
     Europe March 25 in Stuttgart, Germany, where Brasil will
     play Germany.  ESPN serves as the exclusive distribution
     agent (Nike Sports Entertainment)....San Jose State Univ.
     has been named the site for the '99 and 2000 semifinals and
     final of the NCAA D-I Women's Soccer Championship (NCAA).
          BEISBOL: MLB International's first-ever Baseball
     Festival in Latin America drew about 55,000 fans over a
     four-day period from February 5-8.  The festival -- held in
     Puerto La Cruz, Venezuela -- was presented by MLBI and the
     Caribbean Series with Maltin Polar as the title sponsor. 
     Other sponsors included Pepsi, MasterCard, Banco Provinciao,
     and Televen, MLBI's broadcast partner in Venezuela (MLBI).  
          TENNIS, ANYONE? The Nuveen Tour is turning to Pistons G
     Joe Dumars "to freshen its Detroit area tournament."  Dumars
     is combining his charity tennis tournament with the Nuveen
     Tour to create the Mentadent Joe Dumars Champions.  Under
     the new format, MI-based Sports Management Network, which
     reps Dumars, will house the marketing and promotion of this
     year's tournament (CRAIN'S DETROIT BUSINESS, 2/9 issue).

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