Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots Mike Tirico To Host "Football Night In America" Lagardère To Handle NFL Social Media In Germany Falcons Lock Up Stadium Financing Plan Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium
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A crowd of 91,255 watched Mexico defeat the U.S. men's soccer team in the CONCACAF Gold Cup championship game Sunday at the L.A. Coliseum (MIAMI HERALD, 2/17). In Boston, Frank Dell'Apa reported that a source said another 10,000 also were admitted with counterfeit tickets. In addition, 6,900 paid $20 to view the match on TV at the Sports Arena. Total attendance for the two-week event in three cities was about 300,000 (BOSTON GLOBE, 2/16). JUST FOR KICKS: The Brasil World Tour, presented by Nike Sports Entertainment, will make its first stop in Europe March 25 in Stuttgart, Germany, where Brasil will play Germany. ESPN serves as the exclusive distribution agent (Nike Sports Entertainment)....San Jose State Univ. has been named the site for the '99 and 2000 semifinals and final of the NCAA D-I Women's Soccer Championship (NCAA). BEISBOL: MLB International's first-ever Baseball Festival in Latin America drew about 55,000 fans over a four-day period from February 5-8. The festival -- held in Puerto La Cruz, Venezuela -- was presented by MLBI and the Caribbean Series with Maltin Polar as the title sponsor. Other sponsors included Pepsi, MasterCard, Banco Provinciao, and Televen, MLBI's broadcast partner in Venezuela (MLBI). TENNIS, ANYONE? The Nuveen Tour is turning to Pistons G Joe Dumars "to freshen its Detroit area tournament." Dumars is combining his charity tennis tournament with the Nuveen Tour to create the Mentadent Joe Dumars Champions. Under the new format, MI-based Sports Management Network, which reps Dumars, will house the marketing and promotion of this year's tournament (CRAIN'S DETROIT BUSINESS, 2/9 issue).