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STREET AND MOSELY EMERGE AS EARLY MARKETING FAVORITES

          Madison Avenue is "playing catch-a-rising-star" at this
     Winter Olympics, according to Sally Goll Beatty of the WALL
     STREET JOURNAL.  Ad execs say that Picabo Street, with one
     gold medal already, "is ideally suited to help Detroit sell
     more cars to women."  FCB's Robert Dorfman: "First of all,
     she goes fast.  No. 2, there's her name -- Street."  Dorfman
     adds that Street could "reintroduce" the Beetle as she "sort
     of has a Volkswagen personality."  Nova Lanktree, of
     Lanktree Sports Celebrity Network: "The name is it.  Even if
     you don't know what she looks like, her name makes her
     recognizable."  Goll Beatty reports that Madison Avenue
     "also is buzzing" about gold medal winner Jonny Moseley and
     ad execs are calling him a "natural pitchman for soft
     drinks, men's grooming products, even underwear."  Goll
     Beatty: "[T]he more obscure a sport is, the hipper it seems
     in the eyes of advertisers" (WALL STREET JOURNAL, 2/13).
          STREET SENSE: With "her irrepressible personality, her
     Olympic success and a name like Picabo, the sky would seem
     to be the limit for Picabo Street," according to Mark
     Phillips on "CBS Evening News."  Street has garnered
     attention from sports agents.  Agent Stephen Connolly, on
     Street: "It's the name, it's the look, it is the
     accomplishment.  Picabo has it all, so she'll be able to
     capitalize on this in a big way."  Phillips: "Picabo Street,
     America's darling of the descent -- perhaps appearing soon
     on a cereal box near you" ("CBS Evening News," 2/13). 
          NOTES: The appeal of Bobsledding is examined by A.
     Craig Copetas of the WALL STREET JOURNAL.  Climbing TV
     ratings has made the sport "hot among Canadian and European
     broadcasters and corporate-marketing scouts who have
     trekked" to Nagano "in search of new sponsorship
     opportunities" (WALL STREET JOURNAL, 2/13)...In DC, Kevin
     Sullivan looks at Nike's Nagano presence under the header,
     "Unofficially, Nike Is Player At Winter Games.  For
     Exposure, Swoosh Rivals Olympic Rings" (WASH. POST, 2/13).

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