Menu
Olympics

ARBITRATION BOARD'S TOKEN MEASURE GIVES ROSS BACK HIS GOLD

          Canadian snowboarder Ross Rebagliati was given his gold
     medal back after the Court for Arbitration of Sport said the
     IOC lacked agreement with the International Ski Federation
     on marijuana use and could not strip Rebagliati of his
     medal, according to an AP report on ESPN SportsZone.  CAS
     Secretary General Philippe Rochat: "It's purely the legal
     issue. ... [I]f the international sports body wants such
     rules, it has to specify clearly that marijuana is a
     forbidden substance."  The decision can't be appealed and
     the IOC said it would "comply with the ruling" (AP, 2/12).
          HALF-EMPTY, HALF-FULL? Before the panel ruled, many in
     the media examined the impact a gold medal winner
     disqualified for testing positive for marijuana would have
     on the sport making its debut at the Games.  In DC, Michael
     Wilbon: "Dude, have you ever seen a sport go from being
     ultimate in cool to totally in the dumper faster than
     snowboarding?" (WASHINGTON POST, 2/12).  In Chicago, Michael
     Lev: "Just as snowboarding had achieved a major breakthrough
     in exposure by becoming an Olympic event at Nagano, it has
     to deal with a drug controversy that reinforces the
     stereotype that snowboarding is not a sport, it's an
     adolescent phase" (CHICAGO TRIBUNE, 2/12).  In DC, Rachel
     Alexander writes that while the sport "was being hailed [in
     Nagano] as a wild success ... that image was tarnished." 
     Alexander: "With perhaps a little more life then they
     bargained for, [IOC] members will have to decide whether to
     keep the snowboarders around" (WASHINGTON POST, 2/12). 
     Header over Ted Anthony's AP story in Minneapolis:
     "Snowboarding and Marijuana: How Much Of A Surprise?" (STAR
     TRIBUNE, 2/12).  But in N.Y., Filip Bondy writes that IOC
     President Juan Antonio Samaranch "wanted the younger
     generation.  He got the younger generation's problems" (N.Y.
     DAILY NEWS, 2/12).  In Detroit, Mitch Albom: "[W]hat did the
     IOC expect? ... You import something from a strip-mall
     parking lot, you take your chances" (DETROIT FREE PRESS,
     2/12).  In Baltimore, Ken Rosenthal writes that since the
     IOC invited snowboarders to "participate, you take the whole
     package.  You don't turn on them after the fact" (Baltimore
     SUN, 2/12).  In S.F., C.W. Nevius writes on the front page
     of the CHRONICLE under the header, "Snowboarders On The
     Loose -- Olympics Asked For It" (S.F. CHRONICLE, 2/12).  
          TV COVERAGE: ABC's "World News Tonight" reported on the
     Games 22 minutes into its telecast.  Peter Jennings reported
     that Rebagliati's medal was stripped due to his marijuana
     test and a two-minute report followed on the history of
     drugs at the Olympics (2/11).  NBC's Tom Brokaw had a 15-
     second report on Rebagliati (NBC, 2/11).  "CBS Evening News"
     reported the Rebagliati story 22 minutes into its telecast. 
     In Nagano, CBS' Bob Simon reported for 2:20 and focused on
     Rebagliati and the sport of snowboarding (CBS, 2/11).
          SPONSORS ON BOARD: Even before the ruling, snowboarding
     sponsors said they would still support the sport, according
     to Gayle McDonald of the Toronto GLOBE & MAIL.  Nike Canada,
     Labatt Brewing and Ford Motor Co. of Canada all "rallied
     behind" snowboarding.  Mike Foster, Ford Motor of Canada
     Communications Manager: "What one snowboarder did or didn't
     do is irrelevant" (Toronto GLOBE & MAIL, 2/12).
          ROOM SERVICE: Austrian snowboarder Martin Freinademetz
     was thrown out of the Games after a "riotous party at his
     hotel during which he smashed furniture and office
     equipment, according to his team" (WASHINGTON POST, 2/12).  

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/02/12/Olympics/ARBITRATION-BOARDS-TOKEN-MEASURE-GIVES-ROSS-BACK-HIS-GOLD.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/02/12/Olympics/ARBITRATION-BOARDS-TOKEN-MEASURE-GIVES-ROSS-BACK-HIS-GOLD.aspx

CLOSE