PRINCE INTRODUCES NEW GOLF PRODUCTS, SIGNS DEALS WITH TGC

          Signaling its increasing investment into the golf
     market, Prince recently introduced the ThunderStick Titanium
     4000 Driver.  The company's first driver, which comes on the
     heels of its ThunderStick irons, features a 4000 mm face
     which Prince claims results in a larger sweet spot.  It will
     be supported by print, Internet and TV ads, including 15-
     and 60-second spots on The Golf Channel (TGC) in March and
     April.  The spots coincide with deals Prince reached with
     TGC to become the official sponsor of "Golf Talk Live" and
     "Golf Channel Academy" for the two months.  Prince VP/
     Marketing Rick Margin said the golf ads will focus on
     product rather than athlete endorsements: "We're looking at
     Pro Tour opportunities, but that's not a large part of our
     '98 initiatives."  Prince also unveiled its ThunderStrike
     Titanium tennis racquet, which will be supported through
     print and POP displays.  Prince's advertising is handled by
     NJ-based Phacker & Frank (THE DAILY).