In S.F., C.W. Nevius: "Frankly, women's hockey isn't
exactly taking these Olympics by storm." The crowd for
yesterday's USA-Sweden game "was generously counted at
3,608" (S.F. CHRONICLE, 2/10). In N.Y., while noting the
"sincerity of effort," Joel Sherman writes, "[W]hy exactly
do I want to spend time watching people do things not as
well as I am used to experiencing? ... [W]hy exactly do I
want to see this slower hockey with less precision and skill
when in a few days Eric Lindros and Wayne Gretzky are going
to be playing?" (N.Y. POST, 2/10). But in K.C., Jeffrey
Flanagan writes, "It has got a chance" (K.C. STAR, 2/10).
MORE: As part of its $50M Olympic ad campaign, IBM is
expected to spend more than half in the U.S. with spots on
CBS and TNT, print ads in SI, Time, Wall Street Journal and
USA Today and 22 Web executions. All ads refer consumers to
its official Web page at www.nagano.olympic.org (Bradley
Johnson, AD AGE, 2/9 issue). Today's WALL STREET JOURNAL
features a four-page IBM Olympic-themed ad (2/10)....NY-
based Not Fade Away Graphics is sponsoring the U.S. Ski and
Snowboarding Teams and has product on-site in Nagano. It
has donated part of the proceeds from its sale of licensed
merchandise to athletes going to Nagano (NFA).
