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NHL IN NAGANO: LOTS OF HYPE AS U.S. BEGINS PLAY FRIDAY

          NHL players started to arrive in Nagano yesterday and,
     in Toronto, Damien Cox writes that the players' entrance
     "began to set the stage for what many believe will be the
     greatest hockey tournament ever held" (TORONTO STAR, 2/10). 
          GOOD FOR HOCKEY? NEWSWEEK's Frank Deford examines the
     NHL's presence in Nagano, and writes, "[T]he Olympics appear
     to be a gamble worth taking, even if hockey labors under a
     number of spectator burdens.  First of all, the game
     televises terribly.  Second, in a celebrity sports world,
     hockey never creates identifiable stars, and, in fact, NHL
     rules work, perversely, to actually diminish its heroes. ...
     [H]ockey has failed to find any poetic rhythm in the United
     States."  Deford notes the "insane pettiness of hockey
     owners."  One "high hockey official" said NHL Commissioner
     Gary Bettman "has stupid owners, and he can't control them
     like [NBA Commissioner David] Stern controls his dummies." 
     Deford: "The Olympics are so important to the NHL ...
     because they can present the sport to a broad American
     audience heretofore unwise to the sights and sounds of the
     rink. ... [T]he NHL is certainly wise to seek Olympic
     exposure.  Already, media coverage ... has soared."  In a
     sidebar to Deford's piece, NEWSWEEK's Larry Reibstein
     profiles the Blues' Brett Hull (NEWSWEEK, 2/16 issue).
          STILL SOME CONCERN: In Ft. Lauderdale, Mike Mayo
     writes, "Leave it to the NHL to mess up something that
     should have been as easy as an empty net goal."  Noting the
     late start times on CBS, Mayo adds, "This time the only
     Miracle on Ice will be if anybody's awake to catch the final
     score.  And forget about getting scores and timely coverage
     in most editions of East Coast newspapers" (Ft. Lauderdale
     SUN-SENTINEL, 2/10).  In N.Y., Filip Bondy: "[T]here is
     still concern that the games will be played at the wrong
     hours, and momentum will be lost" (N.Y. DAILY NEWS, 2/10).  
          CAMP NAGANO: USOC President Bill Hybl, on NHL players
     staying in the Olympic Village: "To the credit of the hockey
     players, they want to stay in the Olympic Village." 
     Jamaican bobsled team member Ricky McIntosh: "Let's hope
     they are friendly and don't look down on us. ... I hope they
     just come in and fit in" (ARIZONA REPUBLIC, 2/10).

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