SBD/9/Sports Media

SPORTS ATOP NIELSEN'S MOST WATCHED TV PROGRAMS OF ALL OF '97

          Earlier this week, THE DAILY listed the top ten most
     watched TV programs in prime time in '97, according to
     Nielsen Media.  Today, we give you the top ten most watched
     programs of the year.  NOTE: The DAL-CAR and PIT-NE
     telecasts were divisional playoff games (THE DAILY). 

PROGRAM NET DATE RAT
PROGRAM
NET DATE RAT
Super Bowl XXXI
Fox
1/26
43.3
NFL:DAL-CAR
Fox
1/5
27.6
S. Bowl Kickoff
Fox
1/26
33.8
Academy Awards
ABC
3/24
27.4
NFC Championship
Fox
1/12
30.1
Wo. Series Gm 7
NBC
10/26
24.5
S. Bowl Post-Game
Fox
1/26
29.8
NFL: PIT-NE
NBC
1/5
21.2
AFC Championship
NBC
1/12
28.5
NBA Finals Gm 5
NBC
6/11
20.1
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