SBD/9/Sports Media

MULTIPLE REPORTS HAVE NFL TV TALKS DRAWING TO A CLOSE

          During meetings of the NFL TV committee in the past few
     days, "each of the incumbents (ABC, Fox, NBC, ESPN and
     Turner) received proposals from the league seeking
     substantial increases in rights fees," according to sources
     of NEWSDAY's Steve Zipay.  Zipay's "league source" said, "If
     they [the networks] meet the numbers -- and they're expected
     to -- (the negotiations are) over."  One senior network
     exec, who requested anonymity, said that there was "more
     than a 50-50 chance of an announcement" before next Friday. 
     Zipay writes that a deal could be announced "possibly as
     early as next Tuesday" (NEWSDAY, 1/9).  USA TODAY's Rudy
     Martzke reports that a deal could be finalized "as early as
     Wednesday."  He writes the league "is expected" to see "an
     increase of as much as 63%-64%," from $1.1B to $1.8B per
     year.  He adds that ABC's "Monday Night Football" could see
     the largest increase, up 97%, to $450M per (USA TODAY, 1/9).

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ABC, ESPN, NBC, News Corp./Fox, NFL, Media, Walt Disney

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