SBD/9/Sports Media

MSG RADIO TALKS THE TALK -- WILL KNICKS AND RANGERS WALK?

          MSG Radio Network "is launching its first non-event
     radio programming," as WABC-AM in N.Y. will air "Sunday
     Night Sports Talk With John Sterling and Michael Kay" from
     6:00-9:00pm on Sundays, according to Phil Mushnick of the
     N.Y. POST.  Sterling and Kay are the Yankees' radio voices. 
     Mushnick adds that it "is becoming a foregone conclusion
     that after next season, when WFAN's deal to carry Knick and
     Ranger games expires, those broadcasts will be carried over
     the MSG Radio Network.  Whether MSG continues to buy time
     from another station, or purchases a station for its own
     remains to be seen" (Phil Mushnick, N.Y. POST, 1/9).

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