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Published January 9, 1998
RATINGS: In Milwaukee, Bob Wolfley reports that Packers games in the area received an average rating of 49.8 per game -- more than four points higher than the 45.5 last season. The number means that 33,660 more households, on the average, watched games following the team's '96 Super Bowl win (JOURNAL SENTINEL, 1/9)....In Houston, David Barron reports that the Rockets-Raptors game on Monday did a 6.7/9 -- the lowest Rockets rating since a January '95 game. Tuesday's Rockets-Cavs did an 8.6/12, which Barron called a "marked improvement," but still lower than "all but two Rockets games last season" (HOUSTON CHRONICLE, 1/9). NOTES: The Pittsburgh Post-Gazette "refused" to run an anti-Steelers ad in its Friday edition. The "aggressive, adult oriented 'Go Broncos' ad" was designed by KBPI-FM in Denver. The ad "invited Steeler fans to call" the morning show on KBPI "and admit they are losers." KBPI has agreed to let the Post-Gazette edit the ad and run "a more conservative" spot (KBPI)....ESPN and the distributors of the "ESPN Full Court" college basketball package are offering subscribers a free preview on January 31 and February 1, in conjunction with late-season suggested retail pricing of $49 for the rest of the season (ESPN).