SBD/9/Sports Media


          RATINGS: In Milwaukee, Bob Wolfley reports that Packers
     games in the area received an average rating of 49.8 per
     game -- more than four points higher than the 45.5 last
     season.  The number means that 33,660 more households, on
     the average, watched games following the team's '96 Super
     Bowl win (JOURNAL SENTINEL, 1/9)....In Houston, David Barron
     reports that the Rockets-Raptors game on Monday did a 6.7/9
     -- the lowest Rockets rating since a January '95 game. 
     Tuesday's Rockets-Cavs did an 8.6/12, which Barron called a
     "marked improvement," but still lower than "all but two
     Rockets games last season" (HOUSTON CHRONICLE, 1/9).
          NOTES: The Pittsburgh Post-Gazette "refused" to run an
     anti-Steelers ad in its Friday edition.  The "aggressive,
     adult oriented 'Go Broncos' ad" was designed by KBPI-FM in
     Denver.  The ad "invited Steeler fans to call" the morning
     show on KBPI "and admit they are losers."  KBPI has agreed
     to let the Post-Gazette edit the ad and run "a more
     conservative" spot (KBPI)....ESPN and the distributors of
     the "ESPN Full Court" college basketball package are
     offering subscribers a free preview on January 31 and
     February 1, in conjunction with late-season suggested retail
     pricing of $49 for the rest of the season (ESPN). 

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