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DESPITE ACRIMONIOUS DEPARTURE, FRANK DEFORD RETURNS TO SI
Published January 9, 1998
Frank Deford is returning to Sports Illustrated as a
special contributor beginning March 1. Deford, a six-time
National Sportswriter of the Year, wrote for SI for 27 years
before leaving in 1989. Deford will continue to serve as a
commentator for HBO's "Real Sports" and NPR (SI).
APOLOGY ACCEPTED: In N.Y., Keith Kelly reports that
Deford's return to SI "ends a high-stakes bidding war"
between SI, ESPN Magazine and Newsweek, where Deford
finishes a two-year deal next month. Deford returns to SI
after "a highly unusual move" in which Time Inc. Editor-in-
Chief Norman Pearlstine "apologized to Deford for statements
made by some company officials back" in '89 when Deford left
SI for The National. Deford received the apology letter
from Pearlstine in December. Deford: "I needed this kind of
letter to consider going back." Kelly reports that Deford
will do a minimum of three long-form stories per year and
will also make speeches and promotional appearances for SI.
Kelly's industry sources "estimated the deal at about
$150,000 to $200,000 per year" (N.Y. DAILY NEWS, 1/9).




